Webinars

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CEOs Taking A Stand: A Thought Leadership Case Study

Wed, Jun 20, 2018
2:00pm to 3:00pm

Learn how Renown Health is fostering brand loyalty and bringing their brand into the national spotlight by positioning their President and CEO, Dr. Tony Slonim, as a thought leader. Discover how thought leadership campaigns can humanize your brand, and add a new dimension to your social media strategy by enabling senior leaders to share their thoughts on hot-button

Social Media: The New Call Center

Tue, May 22, 2018
2:00pm to 3:00pm

Indiana University Health began providing real-time community management and customer response in 2017 via social media. The initiative brought increased sentiment for the hospital system and provided a new platform for the community to seek instant, reliable customer service.  IU Health set out with a goal of a 10-minute response time

Use Social Media to Find New Donors and Meet Fundraising Goals

Thu, Apr 26, 2018
2:00pm to 3:00pm

This webinar is free for all members of the Mayo Clinic Social Media Network.
It's so easy to get distracted on social media and get caught up in "likes" and "followers." In this webinar, Kris Austin of KS Austin Communications, shows you how her team leveraged social media to find potential donors, increase online donations, and help one healthcare organization meet its fundraising goals. Whether

Social Media is Social – Don’t Be Afraid to Engage

Thu, Mar 29, 2018
2:30pm to 3:30pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
According to Sprout Social, 89% of social media messages to brands go ignored. Have you responded to that negative comment on your hospital’s social media page? Stacy Theobald, Communications Coordinator, and Margaret Shepard, Communications Specialist, take you behind the scenes on how Mayo Clinic manages social media engagement day-to-day. Learn

How to Create an Awareness Campaign with Social Media

Thu, Feb 22, 2018
1:00pm to 2:00pm

Is creating an online campaign part of your 2018 marketing strategy? Do you need a plan to get started? Whether you are an individual, a small non-profit, or a large healthcare organization, a strategic plan is essential to your campaign’s success. In this webinar you will learn how to plan and

4 Steps to Creating a Sustainable Content Calendar

Tue, Jan 23, 2018
2:00pm to 3:00pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
It’s easy to begin the year with a well-crafted content calendar, only to find you loosely follow your plan once real-life events demand space on the calendar. In this webinar, you'll learn how to make space to prioritize the right content, quickly curate stories with proven interest, and build in

How to Engage your C-Suite in Social Media #ThoughtLeadership

Tue, Dec 19, 2017
2:00pm to 3:00pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
By: Krysta Privoznik, Manager of Digital Content at the Blue Cross and Blue Shield Association (BCBSA)  Positioning executives as trusted health care industry sources in the social media space can be invaluable for building customer, stakeholder, and employee advocacy. But building a successful executive thought leadership presence requires a clear strategy

Can You Hear Me Now? Podcasting to Highlight Your Expertise and Engage Your Audiences

Wed, Nov 15, 2017
2:00pm to 3:00pm

Can You Hear Me Now?  Podcasting to Highlight Your Expertise and Engage Your Audiences As the era of content marketing continues to grow, healthcare marketers and communicators struggle with creating a strategy to provide the right content for the right people at the right time. Consider this: Since 2008, podcast listeners in the US have doubled.

Social Media Scholarship as a Criterion for Academic Promotion

Thu, Oct 12, 2017
11:30am to 12:30pm

During 2016 Mayo Clinic’s Academic Appointments and Promotions Committee began using social media scholarship as part of their metrics for promotion. This led to an overwhelming amount of requests for details on how-to-do-it and guidance in implementation. In response, Dr. Cabrera co-authored – along with Dr. Bryan Vartabedian, Dr. Robert Spinner, Lee Aase, Barbara Jordan and Dr. Farris Timimi - a

Winning Facebook Strategies: 5 Powerful Ways To Leverage Your Results & ROI

Tue, Sep 12, 2017
2:00pm to 3:00pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
Organizations around the world use Facebook effectively to generate qualified leads and increase sales. However, this is not the norm. Most marketers struggle to keep up with the constantly changing landscape of Facebook – new features, new products, new ad units. What really works? And, what is a waste of

Humanize Your Digital Network, an Exclusive Preview

Thu, Aug 17, 2017
2:00pm to 3:00pm

This webinar is free Premium Members of the Mayo Clinic Social Media Network.
Brett Berhoff previews his upcoming talk at the #MCSMN Annual Conference; Humanize Your Digital Network.   Brett will help you create the conceptual foundation to Humanize your current and future projects.  He will touch on network positioning, experimentation, and connection audits.  This thought provoking session will open your mind to new possibilities.

Bringing it All Together: Integrating Earned, Owned and Social Media for Maximum Impact

Mon, Jul 31, 2017
2:00pm to 3:00pm

This webinar is free for Basic and Premium Members of the Mayo Clinic Social Media Network.
In this webinar, Ginger Plumbo, Dennis Douda, Stacy Theobald, and Margaret Shepard will explain the process of integrating earned, owned, and social media efforts to tell the story of Mayo Clinic's first face transplant.


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