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Why Every PR Person Should Walk Down the Hall and Meet Who’s In Marketing

Tue, Jul 23, 2019
2:00pm to 3:00pm

Believe it or not, PR and marketing not only can work together, but they should. After watching digital referrals from Facebook dwindle, everything changed for Jeff Calaway, Cook Children's PR content manager, after a conversation with the manager of online marketing. Even in the fickle world of social media algorithms,

How To Use Social Media to Enhance Graduate Medical Education

Tue, Jun 18, 2019
2:00pm to 3:00pm

The use of social media in graduate medical education is rapidly evolving. Over the last three years, the landscape on Facebook, Twitter, and Instagram has dramatically changed as it relates to graduate medical education. Leveraging these powerful platforms to enhance trainee experience requires a deliberate, formalized strategy with frequent re-evaluations.

Ask Lee Aase (Almost) Anything

Thu, May 23, 2019
1:00pm to 2:00pm

Taking a "proceed until apprehended" approach to social media, Lee Aase began Mayo Clinic's exploration of social media applications in 2005 and started his personal blog a year later. He has kept Mayo Clinic on the cutting edge of social media innovation as director of our Social and Digital Innovation

Designing Chatbots to Improve Patient Experience

Tue, Apr 16, 2019
2:00pm to 3:00pm

Getting and keeping the attention of your audience in today's digital world is an ongoing challenge. New technologies such as Artificial Intelligence and chatbots allow you to create more connected human experiences. By designing intelligent conversations to simulate interaction with a human user through a chat interface, you can engage

Transforming Medical Education and Clinical Practice to Give Voice to Vulnerable Populations, LGBTQ and Homeless Persons

Thu, Feb 21, 2019
2:00pm to 3:00pm

Have you wondered how to provide better outreach and care to vulnerable populations such as LGBTQ and homeless persons? In this webinar Katherine Y. Brown, Ed.D., assistant professor in the Department of Family and Community Medicine at Meharry Medical College, will take us through the process she used to improve training for

How Mayo Clinic’s Patient Community Changes Health Care and Advances Science

Thu, Jan 17, 2019
2:00pm to 3:00pm

Patient online communities not only reduce isolation and anxiety when faced with a life-changing diagnosis, they can also improve health outcomes. As Community Director of Mayo Clinic Connect, Colleen Young wanted to do more than connect patients. She involved the Mayo Clinic enterprise: providers, managers, communications specialists, researchers, and frontline

A Worthy Investment: Physicians on Social Media

Fri, Dec 21, 2018
1:00pm to 2:00pm

With nearly 3 billion people logged on, social media has influenced everything from politics to commerce to cultural movements, and it's time physicians took notice. Within this webinar, Dr. Mikhail Varshavski -- Doctor Mike -- will share the ins and outs of social media as well as review the risks and

How to Create a Culture of Data-Driven Decisions in Social Media Implementation

Thu, Oct 25, 2018
2:00pm to 3:00pm

As many organizations are going through digital transformation, it’s important to build a culture of data-driven decisions. Gut feeling reactions and decisions based on old models feel safe but aren’t always supported by analytics. This session will share Christoph Trappe’s top tips on how to start a data-driven (digital marketing)

Amplifying Your Voice: Podcasting in Medicine

Thu, Sep 20, 2018
2:00pm to 3:00pm

With more than 500,000 podcasts out there for people to choose from and increased pressure to reach a bigger audience digitally, it can be a challenge to find your niche and reach your target audience. UC Davis Health and the Department of Emergency Medicine tackled this question through EM Pulse,

How to Turn Authentic Stories into Social Media Sensations

Tue, Aug 14, 2018
2:00pm to 3:00pm

When a Mary Bridge Children’s Hospital patient lost her beloved Shermie doll, Mary Bridge tweeted the Seahawks football player. He responded in minutes. What followed was a delicate dance courting Richard Sherman to Mary Bridge to meet his number one fan and sparked a social media storm beyond anything the

How to Start and Grow a Successful Facebook Patient Support Group

Thu, Aug 2, 2018
2:00pm to 3:00pm

We’ve been receiving questions in the Social Media Network discussion forum about the best way to start and grow patient support groups on Facebook. The platform has come a long way since Mark Zuckerberg announced that Facebook would put time and resources into improving groups. Although there are many community

CEOs Taking A Stand: A Thought Leadership Case Study

Wed, Jun 20, 2018
2:00pm to 3:00pm

Learn how Renown Health is fostering brand loyalty and bringing their brand into the national spotlight by positioning their President and CEO, Dr. Tony Slonim, as a thought leader. Discover how thought leadership campaigns can humanize your brand, and add a new dimension to your social media strategy by enabling senior leaders to share their thoughts on hot-button

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