Webinars

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Social Media Scholarship as a Criterion for Academic Promotion

Thu, Oct 12, 2017
11:30am to 12:30pm

During 2016 Mayo Clinic’s Academic Appointments and Promotions Committee began using social media scholarship as part of their metrics for promotion. This led to an overwhelming amount of requests for details on how-to-do-it and guidance in implementation. In response, Dr. Cabrera co-authored – along with Dr. Bryan Vartabedian, Dr. Robert Spinner, Lee Aase, Barbara Jordan and Dr. Farris Timimi - a

Winning Facebook Strategies: 5 Powerful Ways To Leverage Your Results & ROI

Tue, Sep 12, 2017
2:00pm to 3:00pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
Organizations around the world use Facebook effectively to generate qualified leads and increase sales. However, this is not the norm. Most marketers struggle to keep up with the constantly changing landscape of Facebook – new features, new products, new ad units. What really works? And, what is a waste of

Humanize Your Digital Network, an Exclusive Preview

Thu, Aug 17, 2017
2:00pm to 3:00pm

This webinar is free Premium Members of the Mayo Clinic Social Media Network.
Brett Berhoff previews his upcoming talk at the #MCSMN Annual Conference; Humanize Your Digital Network.   Brett will help you create the conceptual foundation to Humanize your current and future projects.  He will touch on network positioning, experimentation, and connection audits.  This thought provoking session will open your mind to new possibilities.

Bringing it All Together: Integrating Earned, Owned and Social Media for Maximum Impact

Mon, Jul 31, 2017
2:00pm to 3:00pm

This webinar is free for Basic and Premium Members of the Mayo Clinic Social Media Network.
In this webinar, Ginger Plumbo, Dennis Douda, Stacy Theobald, and Margaret Shepard will explain the process of integrating earned, owned, and social media efforts to tell the story of Mayo Clinic's first face transplant.

LinkedIn: Tour of New Layout and Features

Thu, Jun 29, 2017
2:00pm to 3:00pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
In this webinar, Beth Granger, LinkedIn & Social Media Consultant, and Taryn Offenbacher, Communications Specialist at Mayo Clinic, explore new design and features of LinkedIn. Learn more about: Search engine optimization power of LinkedIn Guided tour of the new LinkedIn layout for users and page administrators How to build showcase

Inside Doximity

Tue, Apr 25, 2017
2:00pm to 3:00pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
In this webinar, Dr. Nate Gross, Co-Founder of Doximity, explores insights into how and why the majority of U.S. physicians now turn to social technology.Learn more about how physicians are using Doximity toconnect across every major medical center to securely coordinate carestrengthen referral networksstay on top of the medical literaturegain

The State of Hospital Digital Marketing: Findings from Texas and What They Mean

Tue, Mar 28, 2017
2:00pm to 3:00pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
In this webinar, Reed discussed the state of digital marketing in hospitals.Learn more about:Research findingsBenchmarking projectsFinding out where you stand among your peersView the slides from Reed's webinar.

How to Build a Team of Healthcare Bloggers

Wed, Feb 15, 2017
12:00pm to 1:00pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
Join Janet Kennedy and Carol Bush for a fresh look at blogging.Learn about:Building a team of bloggersPlanning and managing contentEncouraging participation 

Hospital Sponsored Online Patient Support Groups

Tue, Jan 31, 2017
2:00pm to 3:00pm

This webinar is free for both Basic and Premium Members of the Mayo Clinic Social Media Network.
Presented by Ed Bennett, Janet Gripshover, Nurse Practitioner at University of Maryland and Colleen Young, Community Director of Mayo Clinic Connect.A few years ago, Ed Bennett helped hospitals adopt social media with his Hospital Social Media List. Now he's looking at how hospitals use digital tools for patient support groups (and building a

November 9th Communications Division Meeting

Wed, Nov 9, 2016
12:00am to 1:00am

Agenda Unbelieveables In the Spotlight Mayo Clinic x Tonic (Vice Media) Those Park Guys video Vice Media brand reel Tonic reel (from Vice Media)

What Health Care can Learn about Social Media from a Grocery Chain

Thu, Nov 3, 2016
2:00pm to 3:00pm

This webinar is free for premium members of the Mayo Clinic Social Media Network. Registration for non-members is $95. View the webinar live here: https://socialmedia.mayoclinic.org/discussion/what-health-care-can-learn-about-social-media-from-a-grocery-chain/
Before joining Meijer as Director of Social Media Strategy, Keith Boswell spent over 15 years in healthcare digital marketing for organizations like Kaiser Permanente. Now that he’s been in retail for a year, there’s much that healthcare marketers could learn from the social tactics marketing of a supercenter focused on


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