Webinars

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A Worthy Investment: Physicians on Social Media

Wed, Dec 5, 2018
2:00pm to 3:00pm

With nearly 3 billion people logged on, social media has influenced everything from politics to commerce to cultural movements, and it's time physicians took notice. Within this webinar, Dr. Mikhail Varshavski -- Doctor Mike -- will share the ins and outs of social media as well as review the risks and
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How to Create a Culture of Data-Driven Decisions in Social Media Implementation

Thu, Oct 25, 2018
2:00pm to 3:00pm

As many organizations are going through digital transformation, it’s important to build a culture of data-driven decisions. Gut feeling reactions and decisions based on old models feel safe but aren’t always supported by analytics. This session will share Christoph Trappe’s top tips on how to start a data-driven (digital marketing)
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Amplifying Your Voice: Podcasting in Medicine

Thu, Sep 20, 2018
2:00pm to 3:00pm

With more than 500,000 podcasts out there for people to choose from and increased pressure to reach a bigger audience digitally, it can be a challenge to find your niche and reach your target audience. UC Davis Health and the Department of Emergency Medicine tackled this question through EM Pulse,

How to Turn Authentic Stories into Social Media Sensations

Tue, Aug 14, 2018
2:00pm to 3:00pm

When a Mary Bridge Children’s Hospital patient lost her beloved Shermie doll, Mary Bridge tweeted the Seahawks football player. He responded in minutes. What followed was a delicate dance courting Richard Sherman to Mary Bridge to meet his number one fan and sparked a social media storm beyond anything the

How to Start and Grow a Successful Facebook Patient Support Group

Thu, Aug 2, 2018
2:00pm to 3:00pm

We’ve been receiving questions in the Social Media Network discussion forum about the best way to start and grow patient support groups on Facebook. The platform has come a long way since Mark Zuckerberg announced that Facebook would put time and resources into improving groups. Although there are many community

CEOs Taking A Stand: A Thought Leadership Case Study

Wed, Jun 20, 2018
2:00pm to 3:00pm

Learn how Renown Health is fostering brand loyalty and bringing their brand into the national spotlight by positioning their President and CEO, Dr. Tony Slonim, as a thought leader. Discover how thought leadership campaigns can humanize your brand, and add a new dimension to your social media strategy by enabling senior leaders to share their thoughts on hot-button

Social Media: The New Call Center

Tue, May 22, 2018
2:00pm to 3:00pm

Indiana University Health began providing real-time community management and customer response in 2017 via social media. The initiative brought increased sentiment for the hospital system and provided a new platform for the community to seek instant, reliable customer service.  IU Health set out with a goal of a 10-minute response time

Use Social Media to Find New Donors and Meet Fundraising Goals

Thu, Apr 26, 2018
2:00pm to 3:00pm

This webinar is free for all members of the Mayo Clinic Social Media Network.
It's so easy to get distracted on social media and get caught up in "likes" and "followers." In this webinar, Kris Austin of KS Austin Communications, shows you how her team leveraged social media to find potential donors, increase online donations, and help one healthcare organization meet its fundraising goals. Whether

Social Media is Social – Don’t Be Afraid to Engage

Thu, Mar 29, 2018
2:30pm to 3:30pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
According to Sprout Social, 89% of social media messages to brands go ignored. Have you responded to that negative comment on your hospital’s social media page? Stacy Theobald, Communications Coordinator, and Margaret Shepard, Communications Specialist, take you behind the scenes on how Mayo Clinic manages social media engagement day-to-day. Learn

How to Create an Awareness Campaign with Social Media

Thu, Feb 22, 2018
1:00pm to 2:00pm

Is creating an online campaign part of your 2018 marketing strategy? Do you need a plan to get started? Whether you are an individual, a small non-profit, or a large healthcare organization, a strategic plan is essential to your campaign’s success. In this webinar you will learn how to plan and

4 Steps to Creating a Sustainable Content Calendar

Tue, Jan 23, 2018
2:00pm to 3:00pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
It’s easy to begin the year with a well-crafted content calendar, only to find you loosely follow your plan once real-life events demand space on the calendar. In this webinar, you'll learn how to make space to prioritize the right content, quickly curate stories with proven interest, and build in

How to Engage your C-Suite in Social Media #ThoughtLeadership

Tue, Dec 19, 2017
2:00pm to 3:00pm

This webinar is free for Premium Members of the Mayo Clinic Social Media Network.
By: Krysta Privoznik, Manager of Digital Content at the Blue Cross and Blue Shield Association (BCBSA)  Positioning executives as trusted health care industry sources in the social media space can be invaluable for building customer, stakeholder, and employee advocacy. But building a successful executive thought leadership presence requires a clear strategy


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