Mayo Clinic Social Media Network
Michael Yoder explains how to enhance a LinkedIn page to strategically position your organization as a thought leader and expert in health care.
He explores how to
Michael's webinar showcases exemplary pages and digs into analytics.
Welcome to the webinar!we will be starting at the top of the hour. If you have questions for Michael please post them in the space above.
Looking forward to this!
Michael, do you have any guidance for large organizations in which different programs/departments/institutes want a LinkedIn presence? (We all use the same email domain)
What are the specs for photos for LinkedIn? I’m having a hard time getting our logos in particular to look right in the logo placement on the upper left.
Is there any way to gain insights of all LinkedIn’s analytics w/o counting the monthly stats for each post, one by one? Are we missing how the analytics dashboard works?
Is there a way to tag/mention individuals or other organizations’ pages in posts–similar to the functionality on Facebook and Twitter?
Is there a way to export analytics information for further review, or to include in reports or presentations?
Is there a limit on the number of Showcase pages that can be created?
There’s a limit of 10 showcase pages.
From: Social Media Health Network [mailto:firstname.lastname@example.org]
Sent: Tuesday, July 21, 2015 1:37 PM
To: Boehmer, Michael J
Subject: Megan Kutulis replied to discussion “Leveraging LinkedIn for Your Hospital” [Social Media Health Network]
Thank you Mike!
From: Social Media Health Network [mailto:email@example.com]
Sent: Tuesday, July 21, 2015 1:44 PM
To: Kutulis, Megan
Subject: Mike Boehmer replied to your post “Is there a limit on the number of […]” [Social Media Health Network]
Do you create unique content for #LinkedIn, or are you repurposing content?
Can people follow a showcase page and not the main company page?
Do you put as much focus on your Facebook page as your LinkedIn?
How do you decide whether to share a photo with a link like with the dog pic, v.s. embedding the link so the photo is smaller? Have you noticed a difference in engagement and link clicks?
How does advertising or paid/supported ads and posts work on LinkedIn? Do you have to be a page admin in order to create/post ads for a company?
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