Webinars

Leveraging LinkedIn for Your Hospital

Tue, Jul 21, 2015
12:00pm to 1:00pm ET

Description

Michael Yoder explains how to enhance a LinkedIn page to strategically position your organization as a thought leader and expert in health care.

He explores how to

  • choose and use content to build an audience
  • engage with your audience
  • use a LinkedIn page to attract top talent

Michael's webinar showcases exemplary pages and digs into analytics.

 

Location

Online

Posted by @LeeAase, Jul 21, 2015

Welcome to the webinar!we will be starting at the top of the hour. If you have questions for Michael please post them in the space above.

MEMBER
Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2386
Joined: Apr 13, 2011
Posted by @DanHinmon, Jul 21, 2015

Looking forward to this!

Alison Trinidad
@alisontrinidad

Posts: 13
Joined: Jul 18, 2014
Posted by @alisontrinidad, Jul 21, 2015

Michael, do you have any guidance for large organizations in which different programs/departments/institutes want a LinkedIn presence? (We all use the same email domain)

MEMBER
Carol Vassar
@vassarradio

Posts: 95
Joined: Apr 30, 2015
Posted by @vassarradio, Jul 21, 2015

What are the specs for photos for LinkedIn? I’m having a hard time getting our logos in particular to look right in the logo placement on the upper left.

Alison Trinidad
@alisontrinidad

Posts: 13
Joined: Jul 18, 2014
Posted by @alisontrinidad, Jul 21, 2015

Is there any way to gain insights of all LinkedIn’s analytics w/o counting the monthly stats for each post, one by one? Are we missing how the analytics dashboard works?

Christine Hoekenga
@bchoekenga

Posts: 36
Joined: Oct 29, 2013
Posted by @bchoekenga, Jul 21, 2015

Is there a way to tag/mention individuals or other organizations’ pages in posts–similar to the functionality on Facebook and Twitter?

Danielle Thompson
@DanielleThompson

Posts: 87
Joined: Jan 09, 2014
Posted by @DanielleThompson, Jul 21, 2015

Is there a way to export analytics information for further review, or to include in reports or presentations?

Megan Kutulis
@megancall

Posts: 39
Joined: Jan 20, 2014
Posted by @megancall, Jul 21, 2015

Is there a limit on the number of Showcase pages that can be created?

Mike Boehmer
@mikeboehmer57

Posts: 189
Joined: May 24, 2011
Posted by @mikeboehmer57, Jul 21, 2015

There’s a limit of 10 showcase pages.

From: Social Media Health Network [mailto:rgl-7f93261e-4-85449-504@email.healthcareinnovators.com]
Sent: Tuesday, July 21, 2015 1:37 PM
To: Boehmer, Michael J
Subject: Megan Kutulis replied to discussion “Leveraging LinkedIn for Your Hospital” [Social Media Health Network]

Megan Kutulis
@megancall

Posts: 39
Joined: Jan 20, 2014
Posted by @megancall, Jul 21, 2015

Thank you Mike!

From: Social Media Health Network [mailto:rgl-a7619b0e-4-85455-50481@email.healthcareinnovators.com]
Sent: Tuesday, July 21, 2015 1:44 PM
To: Kutulis, Megan
Subject: Mike Boehmer replied to your post “Is there a limit on the number of […]” [Social Media Health Network]

MEMBER
Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2386
Joined: Apr 13, 2011
Posted by @DanHinmon, Jul 21, 2015

Do you create unique content for #LinkedIn, or are you repurposing content?

Alison Trinidad
@alisontrinidad

Posts: 13
Joined: Jul 18, 2014
Posted by @alisontrinidad, Jul 21, 2015

Can people follow a showcase page and not the main company page?

Anita Fry
@anitafry

Posts: 7
Joined: Feb 07, 2014
Posted by @anitafry, Jul 21, 2015

Do you put as much focus on your Facebook page as your LinkedIn?

MEMBER
Megan Rowe
@MeganRowe

Posts: 237
Joined: Nov 07, 2012
Posted by @MeganRowe, Jul 21, 2015

How do you decide whether to share a photo with a link like with the dog pic, v.s. embedding the link so the photo is smaller? Have you noticed a difference in engagement and link clicks?

SMN STAFF
Nathan Bates
@bates.nathan

Posts: 1
Joined: Oct 22, 2012
Posted by @bates.nathan, Jul 21, 2015

How does advertising or paid/supported ads and posts work on LinkedIn? Do you have to be a page admin in order to create/post ads for a company?

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