Mayo Clinic Social Media Network

Webinars

Showcasing Community at the New SMHN Website

Tue, Aug 25, 2015
12:00pm to 1:00pm ET

Description

Mayo Clinic’s Social Media Health Network community platform needed a refresh. Get a behind-the-scenes look at the process that led to the new SMHN site, launched August 2015. Lee Aase, MCCSM Director; Dan Hinmon, Community Director; and Colleen Young, Project Manager discuss:

  • critical differences between an informational website and a community platform
  • why a site audit is an essential first step
  • how a thorough audit helps ensure success
  • using qualitative as well as quantitative research
  • finding the right balance between function and form
  • how "agile development" differs from a "waterfall" process

This webinar also explains how the new SMHN platform supports community to help members enhance professional connections and career development.

Location

Online

 

Report
Lee Aase, Director, Mayo Clinic Social Media Network
@LeeAase
Posts: 1048 Joined: Jan 28, 2011
Posted by Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase, Tue, Aug 25, 2015 11:57am

Please chime in with your questions and new feature requests!
DemoColleen
@colleendemo
Posts: 3 Joined: Aug 24, 2015
Posted by DemoColleen @colleendemo, Tue, Aug 25, 2015 11:58am

Welcome everyone. We’re about to get started. 3-2-1…

MEMBER
Danielle Thompson
@DanielleThompson
Posts: 89 Joined: Jan 09, 2014
Posted by Danielle Thompson @DanielleThompson, Tue, Aug 25, 2015 12:03pm

Really liked the way “Webinar Live” was highlighted when I came to website to view it. Nice touch.
Carol Bush
@cbushrn
Posts: 37 Joined: Feb 01, 2014
Posted by Carol Bush @cbushrn, Tue, Aug 25, 2015 12:31pm

I have been a basic member for a year, & recently became a premium member w/ my employer. This website update made it really easy for me to navigate. Much improved!
DemoColleen
@colleendemo
Posts: 3 Joined: Aug 24, 2015
Posted by DemoColleen @colleendemo, Tue, Aug 25, 2015 12:38pm

So great to hear @cbushrn. Our next emphasis will be on mapping the network of people and organizations. This should underline the value even further with your employer. How did you make the case to your employer of the value of SMHN?
DemoColleen
@colleendemo
Posts: 3 Joined: Aug 24, 2015
Posted by DemoColleen @colleendemo, Tue, Aug 25, 2015 12:39pm

Hey @DanielleThompson. I’m thrilled that you saw the “Webinar Live” button. This is an improvement hot off the press; just launched for the first time today. Got any questions for us?
Carol Bush
@cbushrn
Posts: 37 Joined: Feb 01, 2014
Posted by Carol Bush @cbushrn, Tue, Aug 25, 2015 12:44pm

Colleen: It was a mix of persistence, passion & possibly being a pain in the rear. LOL Underscoring the value of connecting with #hcsm leaders & connecting to evidence-based practice. My org is a member network of hospitals, cancer centers in frontier, rural & urban areas of KS/MO and we always look for ways to add value to our members…and this was perfect!

Liked by maeganvidal

MEMBER
Dan Hinmon, MCSMN Director
@DanHinmon
Posts: 2765 Joined: Apr 13, 2011
Posted by Dan Hinmon, MCSMN Director @DanHinmon, Tue, Aug 25, 2015 12:46pm

Scrum: The art of doing twice the work in half the time.

SMN STAFF
Colleen Young, Connect Director
@colleenyoung
Posts: 172 Joined: Jul 23, 2014
Posted by Colleen Young, Connect Director @colleenyoung, Tue, Aug 25, 2015 12:47pm
In reply to @cbushrn "Colleen: It was a mix of persistence, passion & possibly being a..." + (show)
@cbushrn

Colleen: It was a mix of persistence, passion & possibly being a pain in the rear. LOL Underscoring the value of connecting with #hcsm leaders & connecting to evidence-based practice. My org is a member network of hospitals, cancer centers in frontier, rural & urban areas of KS/MO and we always look for ways to add value to our members…and this was perfect!

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Fabulous. I look forward to connecting with you on the Discussions.

SMN STAFF
Colleen Young, Connect Director
@colleenyoung
Posts: 172 Joined: Jul 23, 2014
Posted by Colleen Young, Connect Director @colleenyoung, Tue, Aug 25, 2015 12:48pm

Quick Tip: Use the @ mention function to notify community members.

MEMBER
Danielle Thompson
@DanielleThompson
Posts: 89 Joined: Jan 09, 2014
Posted by Danielle Thompson @DanielleThompson, Tue, Aug 25, 2015 12:48pm

As the number of SMHN members grow, do you anticipate modifying the community discussion area to appeal to both new healthcare providers who are becoming active online vs healthcare communicators? Could be slightly different interests…
Jan Powell
@flickpen
Posts: 49 Joined: May 02, 2014
Posted by Jan Powell @flickpen, Tue, Aug 25, 2015 12:49pm

Really appreciate your transparency and taking the time to let us see behind the scenes – the “why” behind the revamped site. Also, from a marketing perspective, it’s very pretty. 🙂

Great job.

MEMBER
Danielle Thompson
@DanielleThompson
Posts: 89 Joined: Jan 09, 2014
Posted by Danielle Thompson @DanielleThompson, Tue, Aug 25, 2015 12:53pm

I think there is potential – great opportunity for growth with the education module and efforts that I suspect many of us are doing within our own organizations. Really appreciate the way you all are thinking about this! Good stuff. 🙂
Jan Powell
@flickpen
Posts: 49 Joined: May 02, 2014
Posted by Jan Powell @flickpen, Tue, Aug 25, 2015 12:53pm

Also loved Lee’s description of Meredith as “pleasantly persistent”. Y’all make a great team.

MEMBER
Dan Hinmon, MCSMN Director
@DanHinmon
Posts: 2765 Joined: Apr 13, 2011
Posted by Dan Hinmon, MCSMN Director @DanHinmon, Tue, Aug 25, 2015 12:55pm
In reply to @flickpen "Also loved Lee's description of Meredith as "pleasantly persistent". Y'all make a..." + (show)
@flickpen

Also loved Lee’s description of Meredith as “pleasantly persistent”. Y’all make a great team.

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