How Your Hospital Can Make Itself a Trusted Neighbor on Pinterest

Mon, Dec 3, 2012
1:00pm to 2:00pm ET


Ashley Howland, social media manager for Baylor Health Care System, discusses how she helped lead an internal effort to unblock access to social media websites within her organization. Ashley also explains how Baylor became one of the most followed health care organizations on Pinterest. You will also hear Ashley discuss:

  • What makes Pinterest a good fit for health care
  • The elements of a good pin
  • How to gain followers and get your pins noticed
  • How to create eye-catching boards
  • Tips for interacting with other pinners
  • Why your hospital should collaborate with other brands
  • Tips to avoid copyright concerns
  • How to deal with doctors who are not interested in social media



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