Webinars

How to Start and Grow a Successful Facebook Patient Support Group

Thu, Aug 2, 2018
2:00pm to 3:00pm CT

Description

We’ve been receiving questions in the Social Media Network discussion forum about the best way to start and grow patient support groups on Facebook. The platform has come a long way since Mark Zuckerberg announced that Facebook would put time and resources into improving groups. Although there are many community management programs out there with more bells and whistles, it’s hard to beat free.

It's important to realize that there’s a very, very big difference between managing a Facebook page and a Facebook group.

This webinar will share the key steps you should take before you start a Facebook support group, how to manage your community — including focusing on activity rather than numbers and how to deal with difficult members — and some specific ways you can generate ROI from your group.

If there are others in your organization, such as nurse managers or service line directors, who are responsible for support groups, invite them to join you for the webinar.

Some key things you’ll learn include:

  • Testing your concept: Do your patients really care?
  • How to make sure you have buy-in from key stakeholders.
  • The right disclosures to protect your group from HIPAA violations.
  • Tips for inviting patients to join your group.
  • Why it’s important to start with just a few group members.
  • There’s a trouble-maker in the group. What do you do?
  • Be a party host, not a know-it-all.
  • Three ways you can develop ROI from your community.

About Our Presenter

DanDressy2x3Dan Hinmon wears two hats. For three or four hours a day he manages the Mayo Clinic Social Media Network and plans our annual conference from his office in Oregon. The rest of his work day he is principal at Hive Strategies, a firm that provides expert advice for Facebook support groups.

Dan has been providing advertising, marketing, public relations, and design solutions for clients for more than three decades. He has been a member of the Mayo Clinic Social Media Network since 2011. His first love is connecting patients and health systems with online communities for better health, lower costs, and greater patient engagement. He is a popular speaker at healthcare conferences and webinars.

Tags: Webinars

Location

Online

Questions? Contact:

socialmediacenter@mayo.edu

@olgaschibli

Great Webinar. Thank you Dan! @DanHinmon I'm a bit late with my question. Who can be in charge for a group? I mean who can be an admin: a patient, someone from adm personnel? Please send me the guide. Thank you very much in advance.

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Hello Olga @olgaschibli. Great to hear from you. The person who sets up the group is the first admin, and he or she can assign other admins as well. Other admins can be members of the hospital staff – such as a marketing person, nurse practitioner, service line manager, etc – or a member of the group. I know a very successful NICU group that is lead by parents. The most important consideration is whether the admins have the right mindset to effectively lead the group. I'll email you my guide so you have those details. What is the attitude towards Facebook groups among Swiss hospitals?

Liked by Olga Schibli

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@dahinmon

Hello Olga @olgaschibli. Great to hear from you. The person who sets up the group is the first admin, and he or she can assign other admins as well. Other admins can be members of the hospital staff – such as a marketing person, nurse practitioner, service line manager, etc – or a member of the group. I know a very successful NICU group that is lead by parents. The most important consideration is whether the admins have the right mindset to effectively lead the group. I'll email you my guide so you have those details. What is the attitude towards Facebook groups among Swiss hospitals?

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@DanHinmon Thank you Dan! This helps a lot. Actually Swiss Hospitals are not so far with FB Groups. Not that I knew. Not every hospital is even active on Facebook or Instagram. Due to strong Federal Health System there was no real competition among Swiss hospitals. However, its changing. On September 26, 2018 I am hosting a conference at my university for members of Swiss Communication and Marketing Association of Public Health (marketing directors of Swiss hospitals ), where we will discuss social media strategies, issues, and run few workshops. And of course I will do a presentation about MCSMN and how its done in Mayo. We will tweet you greetings 🙂

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@olgaschibli

@DanHinmon Thank you Dan! This helps a lot. Actually Swiss Hospitals are not so far with FB Groups. Not that I knew. Not every hospital is even active on Facebook or Instagram. Due to strong Federal Health System there was no real competition among Swiss hospitals. However, its changing. On September 26, 2018 I am hosting a conference at my university for members of Swiss Communication and Marketing Association of Public Health (marketing directors of Swiss hospitals ), where we will discuss social media strategies, issues, and run few workshops. And of course I will do a presentation about MCSMN and how its done in Mayo. We will tweet you greetings 🙂

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How interesting, @olgaschibli. Congratulations for organizing the conference. I hope it goes very well! I look forward to your tweets.

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@DanHinmon would you please send me the guide to this? Thank you!

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