Description

We’ve been receiving questions in the Social Media Network discussion forum about the best way to start and grow patient support groups on Facebook. The platform has come a long way since Mark Zuckerberg announced that Facebook would put time and resources into improving groups. Although there are many community management programs out there with more bells and whistles, it’s hard to beat free.

It's important to realize that there’s a very, very big difference between managing a Facebook page and a Facebook group.

This webinar will share the key steps you should take before you start a Facebook support group, how to manage your community — including focusing on activity rather than numbers and how to deal with difficult members — and some specific ways you can generate ROI from your group.

If there are others in your organization, such as nurse managers or service line directors, who are responsible for support groups, invite them to join you for the webinar.

Some key things you’ll learn include:

• Testing your concept: Do your patients really care?
• How to make sure you have buy-in from key stakeholders.
• The right disclosures to protect your group from HIPAA violations.
• Tips for inviting patients to join your group.
• Why it’s important to start with just a few group members.
• There’s a trouble-maker in the group. What do you do?
• Be a party host, not a know-it-all.
• Three ways you can develop ROI from your community.

About Our Presenter

Dan Hinmon wears two hats. For three or four hours a day he manages the Mayo Clinic Social Media Network and plans our annual conference from his office in Oregon. The rest of his work day he is principal at Hive Strategies, a firm that provides expert advice for Facebook support groups.

Dan has been providing advertising, marketing, public relations, and design solutions for clients for more than three decades. He has been a member of the Mayo Clinic Social Media Network since 2011. His first love is connecting patients and health systems with online communities for better health, lower costs, and greater patient engagement. He is a popular speaker at healthcare conferences and webinars.