Webinars

How to Engage Your Donors Online

Tue, Oct 20, 2015
12:00pm to 1:00pm CT

Description

For years Mayo Clinic's Department of Development had a robust direct mail program but had not entered online fundraising in a strategic way. Through testing in email and Mayo Clinic’s website, the Annual Giving staff has learned what topics engage Mayo’s supporters and tactics to motivate new and upgraded gifts.

In this webinar, Laura Strand discussed:

  • how the annual giving team set an online fundraising strategy and worked with external vendors
  • testing ideas that were really successful and some ideas that don’t pan out
  • upcoming strategies to reach mid-level supporters and tackle new technologies

Location

In Person

This webinar is free for members of the Social Media Health Network. Registration for non-members is $95.

Questions? Contact:

Questions? For swift response, send email to: socialmediacenter@mayo.edu.


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2344
Joined: Apr 13, 2011
Posted by @DanHinmon, Oct 10, 2015

Looking forward to this webinar!

Posted by @LeeAase, Oct 20, 2015

Please chime in with your questions for Laura!


Megan Kutulis
@megancall

Posts: 39
Joined: Jan 20, 2014
Posted by @megancall, Oct 20, 2015

Looking forward to hearing some great ideas ahead of Giving Tuesday in a few weeks. This “holiday” is always a challenge for me, so hoping this webinar will help me generate some new ideas for success this year.


Michael Schmidt
@mikeschmidt

Posts: 5
Joined: Feb 10, 2011
Posted by @mikeschmidt, Oct 20, 2015

Do you require proof of an opt-in just for the foundation purposes?


Danielle Thompson
@DanielleThompson

Posts: 87
Joined: Jan 09, 2014
Posted by @DanielleThompson, Oct 20, 2015

For engagement, do you target your current donors or email subscribers as a “custom audience”?


Alexandra Tursi
@alexandratursi

Posts: 34
Joined: Feb 06, 2013
Posted by @alexandratursi, Oct 20, 2015

What has worked well on social media? Examples?


Alexandra Tursi
@alexandratursi

Posts: 34
Joined: Feb 06, 2013
Posted by @alexandratursi, Oct 20, 2015

Do you use Facebook apps for online giving, or direct people to the website?


Marcia Francis
@MarciaHFrancis

Posts: 12
Joined: Aug 28, 2015
Posted by @MarciaHFrancis, Oct 20, 2015

What is the ROI of your online donor program?


Danielle Thompson
@DanielleThompson

Posts: 87
Joined: Jan 09, 2014
Posted by @DanielleThompson, Oct 20, 2015

Do you use custom links to help track donations so you can try to measure the completion rate via social media?


Christine Hoekenga
@bchoekenga

Posts: 36
Joined: Oct 29, 2013
Posted by @bchoekenga, Oct 20, 2015

Does development manage the e-news program or do you supply items/content to a larger e-news program run by marketing or some other department?


Marcia Francis
@MarciaHFrancis

Posts: 12
Joined: Aug 28, 2015
Posted by @MarciaHFrancis, Oct 20, 2015

Do you add a e-solicitation to your direct mail acquisitions?


Alexandra Tursi
@alexandratursi

Posts: 34
Joined: Feb 06, 2013
Posted by @alexandratursi, Oct 20, 2015

Thank you both. Great insights and ideas!


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2344
Joined: Apr 13, 2011
Posted by @DanHinmon, Oct 20, 2015

Thanks, Lee and Laura!


Gail Clark
@gclarklrhcares

Posts: 2
Joined: Sep 18, 2014
Posted by @gclarklrhcares, Oct 20, 2015

Would you be able to share the power point presentation you used during this workshop?

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