How to Create a Culture of Data-Driven Decisions in Social Media Implementation requires you to signup to watch.

As many organizations are going through digital transformation, it’s important to build a culture of data-driven decisions. Gut feeling reactions and decisions based on old models feel safe but aren’t always supported by analytics.

This session will share Christoph Trappe’s top tips on how to start a data-driven (digital marketing) organization and maintain it to learn together and stay relevant.

You'll learn:

  • How to use data to convince decision-makers and stakeholders of the success of your ongoing project.
  • How to use data to change opinion-based decision making to data-driven decisions.
  • How to decide what metrics to even use and how to explain them to non-social media staff.