Webinars

How Mayo Clinic’s Patient Community Changes Health Care and Advances Science

Thu, Jan 17, 2019
2:00pm to 3:00pm CT

Description

Patient online communities not only reduce isolation and anxiety when faced with a life-changing diagnosis, they can also improve health outcomes. As Community Director of Mayo Clinic Connect, Colleen Young wanted to do more than connect patients. She involved the Mayo Clinic enterprise: providers, managers, communications specialists, researchers, and frontline staff; demonstrating how they can learn from and engage with the patient community to:

  • Improve health care and service delivery
  • Discover champions
  • Increase brand loyalty
  • Educate health care providers
  • Co-create patient education
  • Change poor health behaviors
  • Advance science

You’ll learn how you can excite internal stakeholders up, down, and across your organization to recognize the value of the community and understand how they can harness it to help them do their work better. Thriving communities get stuff done.

Link to the presentation slides on SlideShare.

About Colleen Young Young

Colleen Young is the Community Director of Mayo Clinic Connect, a virtual community connecting patients with each other and to Mayo Clinic medical expertise. As an internationally recognized expert in building online patient communities that thrive, she frequently speaks about communicating the experience of illness in the digital age and the social web’s impact on participatory medicine, including at Stanford Medicine X and Mayo's Health Care Summit in Australia #MayoInOz. Colleen is a “tenacious connector of patients."

Location

Online

Questions? Contact:

socialmediacenter@mayo.edu

I am unable to attend at that time. Will this be available on demand?

Yes, @angela_k_moore You can access it any time after the webinar ends by coming to this same page.

I'm looking forward to my first webinar at Mayo

@merpreb

I'm looking forward to my first webinar at Mayo

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Glad you're joining us! And thank you for the volunteer mentoring you do for Connect.

Keen to see what you guys are doing in this space. I would like to look at producing a platform like this in our State of Queensland for our Health Service

Glad you're planning to join us, @martony. We've discovered that this community is providing benefits far beyond our original goal of peer to peer support during difficult times. Looking forward to hearing @colleenyoung explain it. (By the way, we're offering a 2-month trial premium membership for basic members. Let me know if you're interested.)

Hey @DanHinmon! My name is Joshua and I'm the head of Digital Marketing here at The Medical City based in the Philippines. I am curious about the Patient Online Communities since I am revamping our site to strengthen the connection between us and our patient partners. Hope to continue collaborating with Mayo! Thanks

@DanHinmon

Glad you're planning to join us, @martony. We've discovered that this community is providing benefits far beyond our original goal of peer to peer support during difficult times. Looking forward to hearing @colleenyoung explain it. (By the way, we're offering a 2-month trial premium membership for basic members. Let me know if you're interested.)

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@DanHinmon, I am starting a new role in about a month and would be very interested in the 2-month trial. Please let me know if I can also take advantage of the offer. Thank you!

@angela_k_moore

@DanHinmon, I am starting a new role in about a month and would be very interested in the 2-month trial. Please let me know if I can also take advantage of the offer. Thank you!

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Hi @angela_k_moore – Yes, the 2-month trial membership is available to all our basic members right now. I've just upgraded you. This means you can access the entire community — discussion forum, archived webinars, blogposts, daily curated news, even the Social Media Basics for Healthcare certificate. I hope you enjoy your trial!

@joshuadizon

Hey @DanHinmon! My name is Joshua and I'm the head of Digital Marketing here at The Medical City based in the Philippines. I am curious about the Patient Online Communities since I am revamping our site to strengthen the connection between us and our patient partners. Hope to continue collaborating with Mayo! Thanks

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You're in the right place, @joshuadizon! I think you're really going to enjoy the webinar. What do you hope to accomplish with an online patient community?

@DanHinmon

Glad you're planning to join us, @martony. We've discovered that this community is providing benefits far beyond our original goal of peer to peer support during difficult times. Looking forward to hearing @colleenyoung explain it. (By the way, we're offering a 2-month trial premium membership for basic members. Let me know if you're interested.)

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Hi @DanHinmon, I'd love to take advantage of the 2-month premium trial as well. We manage digital media for several rural medical clinics and want to keep up to date on best practices.

@DanHinmon

Glad you're planning to join us, @martony. We've discovered that this community is providing benefits far beyond our original goal of peer to peer support during difficult times. Looking forward to hearing @colleenyoung explain it. (By the way, we're offering a 2-month trial premium membership for basic members. Let me know if you're interested.)

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Hi Dan Id like to take you up on the two month trial membership. How do I arrange it?

I'm excited for the webinar. I'm curious to know if these communities have to require a special forum within a patient portal or existing site; or if they can be managed through private groups on Facebook for example. I'm aware of the pitfalls of what could exposed via Facebook, but there may be new security settings to ensure that PHI is protected within a group setting. I know updates and improvements are made throughout the year.

@hhamblin

Hi @DanHinmon, I'd love to take advantage of the 2-month premium trial as well. We manage digital media for several rural medical clinics and want to keep up to date on best practices.

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Just updated your membership for a 2-month trial to expire March 31 2019. Hope you enjoy the community! If anyone else is interested in the trial, just let me know here.

@martony

Hi Dan Id like to take you up on the two month trial membership. How do I arrange it?

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Just updated you, Tony! Hope you enjoy your 2-month trial premium membership. Good through March 31, 2019. (I realize that's more than 2 months, so you get a little bonus!)

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