Crisis Communications in a 24/7 News Cycle

Thu, Nov 19, 2015
12:00pm to 1:00pm ET


For the last 15 years, Kristine Austin has consistently scored coverage in--and kept clients out of--outlets such as the Wall Street Journal, People magazine, the Huffington Post, the Los Angeles Times, San Jose Mercury News and west coast- based TV and radio. She’s been a spokesperson and communications strategist during crisis events, helping to mitigate community-wide repercussions. She’s defended foster care children, taken on a medical association and helped health care providers protect their brands online.

In this webinar you’ll hear about:

  • what you can do before a crisis hits
  • how to respond when HIPAA prevents you from discussing details
  • how to defend your brand online
View the slides on Mayo Clinic's Slideshare account.
View the posting policy referenced during the webinar.



Dan Hinmon, MCSMN Director

Posts: 2466
Joined: Apr 13, 2011
Posted by @DanHinmon, Nov 19, 2015

Welcome everyone! Post your questions for Kris here.

Posted by @Margaret_Marie, Nov 19, 2015

Do you recommend deleting negative social media posts during a crisis?

Kathy Winter

Posts: 264
Joined: Mar 21, 2012
Posted by @kathywinter, Nov 19, 2015

Great webinar! Looking forward to the materials mentioned! Thank you.

Heidi Vincent

Posts: 2
Joined: Jan 30, 2015
Posted by @heidivincent, Nov 19, 2015

Really great webinar, thank you! Also looking forward to accessing the materials offered by Kristine.

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