Crisis Communications in a 24/7 News Cycle

Thu, Nov 19, 2015
12:00pm to 1:00pm ET


For the last 15 years, Kristine Austin has consistently scored coverage in--and kept clients out of--outlets such as the Wall Street Journal, People magazine, the Huffington Post, the Los Angeles Times, San Jose Mercury News and west coast- based TV and radio. She’s been a spokesperson and communications strategist during crisis events, helping to mitigate community-wide repercussions. She’s defended foster care children, taken on a medical association and helped health care providers protect their brands online.

In this webinar you’ll hear about:

  • what you can do before a crisis hits
  • how to respond when HIPAA prevents you from discussing details
  • how to defend your brand online
View the slides on Mayo Clinic's Slideshare account.
View the posting policy referenced during the webinar.



Welcome everyone! Post your questions for Kris here.

Do you recommend deleting negative social media posts during a crisis?

Great webinar! Looking forward to the materials mentioned! Thank you.

Really great webinar, thank you! Also looking forward to accessing the materials offered by Kristine.

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