Webinars

Bringing it All Together: Integrating Earned, Owned and Social Media for Maximum Impact

Mon, Jul 31, 2017
2:00pm to 3:00pm CT

Description

In this webinar, Ginger PlumboDennis DoudaStacy Theobald, and Margaret Shepard will explain the process of integrating earned, owned, and social media efforts to tell the story of Mayo Clinic's first face transplant.

Location

Online

This webinar is free for Basic and Premium Members of the Mayo Clinic Social Media Network.

Questions? Contact:

Questions? Please email socialmediacenter@mayo.edu

This was a great example of leveraging all channels – paid, earned, social – that had a great result. Are other service lines at Mayo wanting to replicate this same approach? How are you addressing internal requests?

REPLY

With mental health aspect coming up, did you consider or do any other work after the event about mental illness and depression, treatment options, etc? Or did you let the conversation on line develop and then let that pass?

REPLY

After the launch of the story, was there an influx of new patient requests? If so, how did you respond?

REPLY

Is there a “share of discussion” tool/process you use that you can share?

REPLY

Great questions and comments. Very interesting presentation. Thanks to everyone!

Liked by Marcia Francis

REPLY
@bmeyer

Is there a “share of discussion” tool/process you use that you can share?

Jump to this post

@bmeyer: We use CARMA as our vendor for our share of discussion and media IQ reports. Note: this is not an endorsement of CARMA 🙂

REPLY
@sadae

After the launch of the story, was there an influx of new patient requests? If so, how did you respond?

Jump to this post

@sadae: We did receive around seven new patient requests for face transplant evaluation. We may have received other requests for other types of transplant or reconstructive surgery, but I don’t have any numbers for those. We responded with our normal process for triaging and managing patient requests.

REPLY
@MarciaHFrancis

With mental health aspect coming up, did you consider or do any other work after the event about mental illness and depression, treatment options, etc? Or did you let the conversation on line develop and then let that pass?

Jump to this post

@MarciaHFrancis: We mostly let the conversation online develop. The community provided great information and support in this regard. One of the reasons that Andy wanted to tell his story was to share hope with other survivors of suicide attempts, and he said he does plan to get more involved with that cause in the future. However, he did not want the focus to be on his suicide attempt for the initial announcement.

REPLY
@MarciaHFrancis

With mental health aspect coming up, did you consider or do any other work after the event about mental illness and depression, treatment options, etc? Or did you let the conversation on line develop and then let that pass?

Jump to this post

Thanks for the response and that makes perfect sense. The webinar today was wonderful. It was instructive to see how your teams worked together and the planning was carried out. On top of the quality of the work your team shared today, the care shown to the patient, family and donor family was kind, considerate, respectful and so well-attuned to the situation. It felt so authentic and touching. Again, thanks for sharing today!

REPLY
@DanielleThompson

A great story. Thanks for sharing how things came together for your team to share it. I wondered if the influencer posts were planned in advance, or if they just happened organically?

Jump to this post

Good question. I’m considering planned (paid( influencer posts ATM. Interested to learn more about if these were organic.

REPLY
@DanielleThompson

A great story. Thanks for sharing how things came together for your team to share it. I wondered if the influencer posts were planned in advance, or if they just happened organically?

Jump to this post

Thank you for your email, I currently have intermittant access.   I will respond to your message as soon as I am able.
Thanks much!
Linda

REPLY
@DanielleThompson

A great story. Thanks for sharing how things came together for your team to share it. I wondered if the influencer posts were planned in advance, or if they just happened organically?

Jump to this post

Hello
 
I am travelling overseas to a conference until Saturday, August 5,and may not be as prompt on emails.  I will be back in the office on Monday, August
7.
 
For issues relevant to Honours, please contact co-chair Anne Schwenkenbecher A.Schwenkenbecher@murdoch.edu.au
 
For only other urgent matters, my mobile is 0438 872 728.
 
Kind regards
Catherine Archer
 

REPLY
@jillchadwick

Great story! Solid reminder of steps taken with focus on the patient. Will you share the PP from today’s presentation?

Jump to this post

Depends on the KPIs? How do YOU measure the success of a campaign like this?

REPLY
Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.