In this webinar, Ginger Plumbo, Dennis Douda, Stacy Theobald, and Margaret Shepard will explain the process of integrating earned, owned, and social media efforts to tell the story of Mayo Clinic's first face transplant.
This webinar is free for Basic and Premium Members of the Mayo Clinic Social Media Network.
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This was a great example of leveraging all channels – paid, earned, social – that had a great result. Are other service lines at Mayo wanting to replicate this same approach? How are you addressing internal requests?
Liked by Dan Hinmon, MCSMN Director, Marcia Francis
With mental health aspect coming up, did you consider or do any other work after the event about mental illness and depression, treatment options, etc? Or did you let the conversation on line develop and then let that pass?
Liked by Dan Hinmon, MCSMN Director
After the launch of the story, was there an influx of new patient requests? If so, how did you respond?
Is there a “share of discussion” tool/process you use that you can share?
Liked by Caitlin Doran, Dan Hinmon, MCSMN Director, Marcia Francis, Jennifer R. Collins, APR
Great questions and comments. Very interesting presentation. Thanks to everyone!
Liked by Marcia Francis
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@bmeyer: We use CARMA as our vendor for our share of discussion and media IQ reports. Note: this is not an endorsement of CARMA 🙂
@sadae: We did receive around seven new patient requests for face transplant evaluation. We may have received other requests for other types of transplant or reconstructive surgery, but I don’t have any numbers for those. We responded with our normal process for triaging and managing patient requests.
@MarciaHFrancis: We mostly let the conversation online develop. The community provided great information and support in this regard. One of the reasons that Andy wanted to tell his story was to share hope with other survivors of suicide attempts, and he said he does plan to get more involved with that cause in the future. However, he did not want the focus to be on his suicide attempt for the initial announcement.
Liked by Dan Hinmon, MCSMN Director, Margaret Shepard, Communications Specialist
Thanks for the response and that makes perfect sense. The webinar today was wonderful. It was instructive to see how your teams worked together and the planning was carried out. On top of the quality of the work your team shared today, the care shown to the patient, family and donor family was kind, considerate, respectful and so well-attuned to the situation. It felt so authentic and touching. Again, thanks for sharing today!
A great story. Thanks for sharing how things came together for your team to share it. I wondered if the influencer posts were planned in advance, or if they just happened organically?
Good question. I’m considering planned (paid( influencer posts ATM. Interested to learn more about if these were organic.
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Great story! Solid reminder of steps taken with focus on the patient. Will you share the PP from today’s presentation?
Depends on the KPIs? How do YOU measure the success of a campaign like this?