Webinars

Ask Lee Aase (Almost) Anything

Ask Lee Aase (Almost) Anything

Thu, May 23, 2019
1:00pm to 2:00pm CT

Description

Taking a "proceed until apprehended" approach to social media, Lee Aase began Mayo Clinic's exploration of social media applications in 2005 and started his personal blog a year later. He has kept Mayo Clinic on the cutting edge of social media innovation as director of our Social and Digital Innovation team.

In 2011 he created the Mayo Clinic Social Media Network to share learning with health care marketing, communication, physician and e-patient colleagues first in the US and now including members in Canada, Mexico, New Zealand, Australia, Korea, Japan, China, England, Netherlands, France, Switzerland, United Arab Emirates, Brazil, Kenya and more.

After hosting dozens of webinars, we're turning the tables. Now is your chance to ask Lee (almost) anything about the past, present, and future of health care social media. If you've been wondering how Mayo Clinic does something, Lee's vision for the future of social media, what he thinks of the Green Bay Packers, or what keeps him up at night, now's your chance.

This webinar is free and open to everyone - whether or not you're a member of the Social Media Network. Share on social and invite your colleagues to join us.

About Lee Aase 

Lee AaseIn collaboration with Medical Director Farris Timimi, M.D., Lee leads the Mayo Clinic Social and Digital Innovation team (aka Star Wars team) and the Mayo Clinic Social Media Network.

After 14 years in government and political roles at the local, state and federal level, Lee came to Mayo Clinic in 2000 as a member of the Media Relations team and became manager of that team in 2003. In addition to overall team leadership and strategy development, Lee is an evangelist for Mayo Clinic and for application of social media in health care. Connect with Lee on TwitterLinkedIn, and #MCSMN.

Tags: Webinars

Location

Online

Questions? Contact:

socialmediacenter@mayo.edu

No problem. the phone backup is working great!

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Can you comment on how social media is organized at Mayo Clinic — do individual depts/functions such as research have their own social media presence/hashtags and is there a central review or shared content generation process?

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You just mentioned that Facebook drives most of your appointments, could you give an example of a promotion that brought in many patients, considering people don't actively 'search' for services on Facebook?

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Having a Mayo Clinic sponsored debate about whether or not Hospitals/Clinic should be using/encouraging Facebook et al. would be a great debate to watch/stream. Also, i am sure the social media platforms themselves will be watching it intently.

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Hello, could folks please mute themselves? Thanks.

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@laureenlazarovici

Hello, could folks please mute themselves? Thanks.

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NSA LOL 🙂

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@arallen

Lee, could you please discuss strategies for balancing social media's ever growing preference for visuals/graphics with health care's need to relay complex information in a thorough yet succinct way.

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Thank you for addressing my question.

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Thanks again for providing this webinar, Lee! I'm curious on how your team handles social posts and your review process. Could you talk about that a bit? Thanks!

Liked by Stacy Theobald

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I think it's significant that neither the Cleveland Clinic or The Mayo Clinic allows Facebook Reviews. It's not worth it.

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Lee – Great Talk! Thank you and digitally "see" you online!

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Thanks Dan for the intro & kind words about T.E.A.M. 4 Travis. Thanks Lee for the information about building our presence & searching various communities to connect with other families. We've connected with 1 parent from Germany through an Instagram post. Great to be part of MCSMN!

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@moniquet

Thanks again for providing this webinar, Lee! I'm curious on how your team handles social posts and your review process. Could you talk about that a bit? Thanks!

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We have a social media management system that gives our whole team access to our enterprise accounts both for publishing new posts and for comment monitoring. All members of our team can submit draft posts, and then @stacytheobald reviews and schedules them. Also, she is part of a content team we call the Fab 5, along with @audreylaine @toffenbacher @Margaret_Marie and @MakalaArce. They meet 3x weekly to review content ideas and the calendar.

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@team4travis

Thanks Dan for the intro & kind words about T.E.A.M. 4 Travis. Thanks Lee for the information about building our presence & searching various communities to connect with other families. We've connected with 1 parent from Germany through an Instagram post. Great to be part of MCSMN!

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So glad you joined! Amazing connection to Germany that would have been impossible otherwise.

Liked by Allison Bones

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