YouTube

YouTube is a crowded platform, especially for health care communicators. Search for a common condition like “epilepsy,” for instance, and you get 580,000 results: patient stories, medical animations, lectures, and more. With so much information available, how can you drive viewers to your video? One solution is to make [...]
By Shea Jennings, Communications Specialist • April 26, 2017
We’re often asked for tips on how to shoot video with a smartphone. “How do I get the best quality?” and “Do I need a microphone?” are among the most common questions. This video shares the basics on how to create high-quality video with your iPhone. (Android users: check [...]
By Audrey Laine Seymour • December 14, 2016
A good YouTube video makes your viewers want to keep watching. A great video can inspire them to take action – to visit your website, subscribe to your channel, or make a donation. If you’re already creating great content, the challenge is how to call viewers to action. YouTube’s [...]
By Shea Jennings, Communications Specialist • December 7, 2016
You’ve added up all of the individual views for all of your videos and then saw that this number is way larger than the number given to you by YouTube for the views of your playlist (that includes all of these videos). Why? There are three reasons why:
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By Tony Hart, Champion Specialist • May 10, 2016
Our Mayo Clinic videos on YouTube, viewed more than 7.5 million times this past year, included timeless classics like
By Margaret Shepard, Communications Specialist • December 28, 2015