YouTube

Mayo Clinic has uploaded more than 9,000 YouTube videos to its YouTube channel since its establishment in 2008. Despite new high-quality and timely videos regularly being uploaded, the video receiving the most views in a given week has lately been “New Route to the Heart - Mayo Clinic,” a [...]
By MakalaArce • July 12, 2018
Social Media Residency is a swift one-day journey through social media. We talk strategy, what's new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the [...]
By Taryn Offenbacher, Senior Communications Specialist • June 11, 2018
It was fitting and timely that, as Margaret Shepard reported on Wednesday, a viral music video featuring two Mayo Clinic orthopedic surgery residents led to their appearance Tuesday on the nationally syndicated talk show, Ellen. In many ways the story of Dr. Elvis Francois and Dr. [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • April 7, 2018
At Mayo Clinic, we're lucky to have a variety of great stories to tell. Whether it's a patient story or an advancement in research, our Social & Digital Innovation (SDI) team typically works with our colleagues in media relations and the news team to tell it well and then distribute through [...]
By Margaret Shepard, Communications Specialist • April 4, 2018
Providing relevant content to prospective patients and other stakeholders is an important part of any health care brand’s communication strategy. YouTube, the second largest search engine beyond only Google, is an important and often underutilized channel for reaching prospective customers and stakeholders. Many factors determine a YouTube video's ranking [...]
By Sara Flick • January 16, 2018
A nine-year-old video of a piano duet at Mayo Clinic by then-octogenarians Marlow and Frances Cowan of Ankeny, Iowa has gone viral. Again. At about noon yesterday I received an email from our MCSMN Medical Director, Dr. Farris Timimi, an avid Reddit [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • October 27, 2017
 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. [...]
By Taryn Offenbacher, Senior Communications Specialist • June 12, 2017