Items Tagged ‘YouTube’

July 12, 2018

A YouTube Mystery, a Thumbnail Hypothesis, and a Medical Illustration Experiment

By MakalaArce MakalaArce

Mayo Clinic has uploaded more than 9,000 YouTube videos to its YouTube channel since its establishment in 2008. Despite new high-quality and timely videos regularly being uploaded, the video receiving the most views in a given week has lately been “New Route to the Heart – Mayo Clinic,” a video that was uploaded in 2012. […]

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Tags: medical illustration, metrics, research, study, thumbnail, video, viewership, YouTube


June 11, 2018

If you Missed Social Media Residency, You Missed This…

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Social Media Residency is a swift one-day journey through social media. We talk strategy, what’s new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the entire event to offer support, guidance, and answers. […]

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Tags: Instagram, podcasts, residency, YouTube


April 7, 2018

Opportunistic Origins of Mayo Clinic Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

It was fitting and timely that, as Margaret Shepard reported on Wednesday, a viral music video featuring two Mayo Clinic orthopedic surgery residents led to their appearance Tuesday on the nationally syndicated talk show, Ellen. In many ways the story of Dr. Elvis Francois and Dr. William Robinson mirrors that of another famous Mayo Clinic […]

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Tags: #MayoClinicDNA, YouTube


April 4, 2018

Recognizing and Seizing Opportunities – Mayo Clinic on Ellen

By Margaret Shepard, Communications Specialist Margaret_Marie

At Mayo Clinic, we’re lucky to have a variety of great stories to tell. Whether it’s a patient story or an advancement in research, our Social & Digital Innovation (SDI) team typically works with our colleagues in media relations and the news team to tell it well and then distribute through our social media platforms and […]

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Tags: Music, YouTube


January 16, 2018

6 YouTube SEO Best Practices You Must Start

By Sara Flick sflick

Providing relevant content to prospective patients and other stakeholders is an important part of any health care brand’s communication strategy. YouTube, the second largest search engine beyond only Google, is an important and often underutilized channel for reaching prospective customers and stakeholders. Many factors determine a YouTube video’s ranking within both the YouTube search as […]

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Tags: strategy, video, YouTube


October 27, 2017

Mayo Clinic Piano Duo Still Bringing Joy to Thousands

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

A nine-year-old video of a piano duet at Mayo Clinic by then-octogenarians Marlow and Frances Cowan of Ankeny, Iowa has gone viral. Again. At about noon yesterday I received an email from our MCSMN Medical Director, Dr. Farris Timimi, an avid Reddit user, that someone posted the YouTube link to Reddit just an hour earlier […]

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Tags: reddit, YouTube


June 12, 2017

Livestream from the exam room: Navigating patient privacy and new technology

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. In some situations, this technology is […]

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Tags: Facebook Live, livestream, Mayo Clinic, Offenbacher, patient privacy, Periscope, Social Media, social media policy, YouTube, YouTube Live


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