webinar-summary

On Thursday, October 10, 2013, Dr. Egbe Osifo-Dawodu, MRCP MSc MBA presented, Cultural Considerations in Social Media.  Dr. Osifo-Dawodu provided an overview of social networks across various regions, and their roles across various geographies. She also discussed cultural dimensions of using social media across several countries, and potential implications for the effective use of social media platforms in health. Dr. Egbe Osifo-Dawodu is partner at the Anadach Group was previously with the World Bank where she managed the Group responsible for capacity building programs in health, education and social protection.  She led and worked on both health policy dialogue/projects with Governments, and   on IFC private health sector projects. She also played a key role in starting the African University of Science and Technology. Egbe has over 25 years experience in the healthcare policy, provision and health care financing in Africa, Asia, Europe, Latin America, Middle East and the United States. Egbe, who currently lectures at the University at Albany, has authored several articles, contributed to books and was a lead author of “Establishing Private Health Care Facilities in Developing Countries: A Guide for Medical Entrepreneurs.” Egbe is a member of the advisory boards of Sproxil and the Mayo Clinic Center for  Social Media, and a board member of the Association of Nigerian Physicians in the Americas. Below is the video of her presentation:
By Randy Schwarz • January 7, 2014
In this webinar from September 2013, Susan Tellem, a partner at Tellem Grody Public Relations, Inc. explained how to help your doctors become experts in social media.
By SMHNadmin • November 15, 2013
In this webinar from August 2013, Stacie Rivera, a Communications Strategist for the VA health care system, presented "Empower Your Patients with Telehealth, Technology and Health Communication."
By SMHNadmin • November 14, 2013
In this webinar, Ahava Leibtag, president and owner of Aha Media Group, LLC, presented "Think Like a Publisher, Tell Stories Like a Friend." During this webinar, Ahava touched upon:
  • the critical importance of content to health care marketers
  • how to build the right content-writing [...]
By SMHNadmin • August 19, 2013
In this webinar, longtime journalist and communications consultant Jim Ylisela explained how brand journalism transformed communications at Advocate Health Care, a network of Chicago-area hospitals.
By SMHNadmin • August 12, 2013
In this webinar, Dan Hinmon discussed how to market wellness to patient groups using persuasive content. He also talked about how a huge part of health care has changed from reaction to pro-action. These days, caregivers proactively prevent disease by wise management of and participation in [...]
By SMHNadmin • August 5, 2013
In this webinar, Iana Simenov discussed how smartphones change health care. She also talked about how “mHealth,” the buzzword for mobile health care, isn’t just about apps. It means better health for millions of people worldwide. It means much stronger patient relationships with care providers.    
By SMHNadmin • July 29, 2013