January 7, 2014
On Thursday, October 10, 2013, Dr. Egbe Osifo-Dawodu, MRCP MSc MBA presented, Cultural Considerations in Social Media. Dr. Osifo-Dawodu provided an overview of social networks across various regions, and their roles across various geographies. She also discussed cultural dimensions of using social media across several countries, and potential implications for the effective use of social media platforms in health. […]
November 15, 2013
In this webinar from September 2013, Susan Tellem, a partner at Tellem Grody Public Relations, Inc. explained how to help your doctors become experts in social media.
November 14, 2013
In this webinar from August 2013, Stacie Rivera, a Communications Strategist for the VA health care system, presented “Empower Your Patients with Telehealth, Technology and Health Communication.”
August 19, 2013
In this webinar, Ahava Leibtag, president and owner of Aha Media Group, LLC, presented “Think Like a Publisher, Tell Stories Like a Friend.” During this webinar, Ahava touched upon: the critical importance of content to health care marketers how to build the right content-writing teams what types of content to produce most important, how to get buy-in […]
August 12, 2013
In this webinar, longtime journalist and communications consultant Jim Ylisela explained how brand journalism transformed communications at Advocate Health Care, a network of Chicago-area hospitals.
August 5, 2013
In this webinar, Dan Hinmon discussed how to market wellness to patient groups using persuasive content. He also talked about how a huge part of health care has changed from reaction to pro-action. These days, caregivers proactively prevent disease by wise management of and participation in patient groups.
July 29, 2013
In this webinar, Iana Simenov discussed how smartphones change health care. She also talked about how “mHealth,” the buzzword for mobile health care, isn’t just about apps. It means better health for millions of people worldwide. It means much stronger patient relationships with care providers.