Twitter

Last week the Mayo Clinic Social Media Network Residency and Annual Conference was held 11/13-11/15. I am pulling Twitter metrics of the #MCSMN hashtag including one day before and one day after. As a reminder, if you register your health care event hashtag on Symplur in advance, you are [...]
By MakalaArce • November 21, 2018
For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It [...]
By MakalaArce • November 19, 2018
Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers [...]
By Audrey Laine Seymour • August 13, 2018
Mayo Clinic's social media advocacy platforms obviously are good for increasing Mayo's visibility online. But what's in it for you as a user? If you're a Mayo booster—whether as a grateful patient or a member of the professional or allied health staff—supporting Mayo Clinic in [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • May 31, 2018
It's not news to anyone working professionally in social media that organic reach for brands has been declining for several years. Whereas previously a large percentage of Facebook or Twitter followers would see any particular post on a brand page or account, today that reach has declined to something in [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • May 22, 2018
“What does the pound sign mean?” I hear this question at least once a month. Some may laugh, but the hashtag really isn’t that old. It was just born on Twitter 11 years ago, and then it took a few years to catch on. Technically, a hashtag [...]
By Audrey Laine Seymour • May 4, 2018
At Mayo Clinic, staff is encouraged to use social media, and training and resources are available to help us use it safely and effectively with confidence. But how do researchers and physicians (or anyone) become leaders on social media when there are millions of people on each platform?! Raising your [...]
By Audrey Laine Seymour • May 1, 2018