Items Tagged ‘Twitter’

November 21, 2018

2018 Residency & Annual Conference Tweets by the Numbers

By MakalaArce MakalaArce

Last week the Mayo Clinic Social Media Network Residency and Annual Conference was held 11/13-11/15. I am pulling Twitter metrics of the #MCSMN hashtag including one day before and one day after. As a reminder, if you register your health care event hashtag on Symplur in advance, you are able to pull a transcript of […]

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Tags: #MCSMN, Annual Conference, Makala Arce, metrics, Numbers, tweets, Twitter


November 19, 2018

6 Head-to-Head Annual Conference Advertising Comparisons

By MakalaArce MakalaArce

For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It will be less big picture and instead show […]

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Tags: advertising, Facebook, LinkedIn, Makala Arce, metrics, Susannah Fox, Twitter


August 13, 2018

Medical Research on Social Media: What and When to Post

By Audrey Laine Seymour, Communications Specialist audreylaine

Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers feel comfortable using social media to […]

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Tags: clinical trials, IRB, medical research, recruitment, research, Twitter


May 31, 2018

Maintain Your Social Media Presence in 10 minutes a Week

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Mayo Clinic’s social media advocacy platforms obviously are good for increasing Mayo’s visibility online. But what’s in it for you as a user? If you’re a Mayo booster—whether as a grateful patient or a member of the professional or allied health staff—supporting Mayo Clinic in its mission is gratifying and may be motivation enough. Or […]

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Tags: Advocacy, Buffer, employee advocacy, patient advocacy, Twitter


May 22, 2018

Developing a Patient and Staff Social Advocacy Platform

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

It’s not news to anyone working professionally in social media that organic reach for brands has been declining for several years. Whereas previously a large percentage of Facebook or Twitter followers would see any particular post on a brand page or account, today that reach has declined to something in the 1-3 percent range. Great […]

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Tags: employee advocacy, Facebook, patient advocacy, Twitter


May 4, 2018

Hashing Out Hashtags

By Audrey Laine Seymour, Communications Specialist audreylaine

“What does the pound sign mean?” I hear this question at least once a month. Some may laugh, but the hashtag really isn’t that old. It was just born on Twitter 11 years ago, and then it took a few years to catch on. Technically, a hashtag is a type of metadata tag used on […]

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Tags: hashtags, Twitter


May 1, 2018

Becoming a Leader on Social Media

By Audrey Laine Seymour, Communications Specialist audreylaine

At Mayo Clinic, staff is encouraged to use social media, and training and resources are available to help us use it safely and effectively with confidence. But how do researchers and physicians (or anyone) become leaders on social media when there are millions of people on each platform?! Raising your profile on social media takes […]

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Tags: hashtags, leader, social media thought leadership, Symplur, Twitter


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