Items Tagged ‘thought leadership’

March 23, 2018

Three Reasons that Prove Social Media Benefits Doctors

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

The days of executives sitting behind closed doors is over. Today, CEOs and physicians are taking Twitter followers behind the scenes and sharing real-life, real-time news and information. As this recent article in MD Magazine explains, physicians like Dr. Jennifer Gunter (@DrJenGunter) and Dr. Mike Sevilla (@DrMikeSevilla) use social media to help combat misinformation;  “Wheezy […]

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Tags: MD Magazine, personal brand, search engine optimization, thought leadership


December 8, 2017

9 Questions to Ask Before Engaging your C-Suite in Social Media #ThoughtLeadership

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Positioning executives as trusted health care industry sources in the social media space can be invaluable for building customer, stakeholder, and employee advocacy. But building a successful executive thought leadership presence requires a clear strategy and committed team. Before you embark on social media thought leadership, consider these nine questions: 1. Why do I want […]

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Tags: thought leadership


November 22, 2017

How to Spend One Hour, Once a Year on Social Media

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

On November 16, Dr. Farris Timimi, Medical Director of #MCSMN, joined Dr. John Nosewothy, President and CEO of Mayo Clinic, to discuss social media at Mayo Clinic during Morning Rounds.  Speaking to an audience of busy physicians, he explained why and how they should spend at least one hour, once a year on social media. […]

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Tags: Doximity, LinkedIn, Social Media, thought leadership, Twitter


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