Tactics & Best Practices

Camela Morrissey will present "Only Minutes to Act: Your Social Planning Didn’t Cover This Situation – Now What?" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Camela and other expert speakers, please join us!

For those of us who have [...]

By Camela Morrisey • September 9, 2019

Beth Granger will present "Boosting Your Personal Professional Brand Using LinkedIn" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Beth and other expert speakers, please join us!

Some people still think of LinkedIn as a place to go only if you are [...]

By Beth Granger • August 20, 2019
In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is [...]
By Audrey Laine Seymour • January 26, 2018
In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the [...]
By Audrey Laine Seymour • January 24, 2018
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health CareLearn more about the series. A Twitter chat, like many things, is relatively easy to start. However, building [...]
By Colleen Young, Connect Director • January 5, 2018
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health CareLearn more about the series. If you’ve read the title of this piece and scoffed, you’re in good [...]
By danamlewis • December 1, 2017
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health CareLearn more about the series. The oncologist was so angry he was shaking. How had his photo [...]
By Cynthia Floyd Manley • November 24, 2017