Items Tagged ‘Tactics & Best Practices’

September 9, 2019

Issues Management Workshop: “Only Minutes to Act: Your Social Planning Didn’t Cover This Situation – Now What?”

By Camela Morrisey camelamorrissey

Camela Morrissey will present “Only Minutes to Act: Your Social Planning Didn’t Cover This Situation – Now What?” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Camela and other expert speakers, please join us! For those of us who have managed issues mitigation and crisis response programs, the saying “You Can’t Make […]

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Tags: Social Media, Tactics & Best Practices


August 20, 2019

Boost your professional brand using all your LinkedIn real estate

By Beth Granger beg9040

Beth Granger will present “Boosting Your Personal Professional Brand Using LinkedIn” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Beth and other expert speakers, please join us! Some people still think of LinkedIn as a place to go only if you are looking for a job, but it is so much […]

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Tags: LinkedIn, Platforms, Software, strategy, Tactics & Best Practices


January 26, 2018

Scheduling Your Content

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is to prioritize content. Step 4: Schedule it Post […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar, Facebook, Post Frequency, strategy, Tactics & Best Practices


January 24, 2018

Identifying Brand Priorities to Create a Sustainable Content Calendar

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the first items penciled in on your content […]

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Tags: content calendar, content marketing, editorial calendar, Platforms, Software, strategy, Tactics & Best Practices


January 5, 2018

Twitter Chats Build Community

By Colleen Young, Connect Director colleenyoung

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. A Twitter chat, like many things, is relatively easy to start. However, building relationships and sustaining the community requires time and effort. The groundwork for […]

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Tags: #FlashbackFriday, #TimelessWisdom, Case Studies, Community Development, Platforms, strategy, Tactics & Best Practices, Tweet chat, Twitter, Twitter Chat


December 1, 2017

Changing Health Care 140 Characters at a Time

By danamlewis danamlewis

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. If you’ve read the title of this piece and scoffed, you’re in good company. Almost everyone in health care scoffs the first time I talk […]

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Tags: #FlashbackFriday, #TimelessWisdom, Case Studies, Community Development, Physician Involvement, Platforms, strategy, Tactics & Best Practices, Twitter


November 24, 2017

Facebook Forces Us Into the Conversations We Should Have Been Having All Along

By Cynthia Floyd Manley cynthiamanley

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. The oncologist was so angry he was shaking. How had his photo ended up on Facebook? Why was the Cancer Center even on Facebook? “No […]

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Tags: #FlashbackFriday, #TimelessWisdom, Community Development, Facebook, General, Platforms, strategy, Tactics & Best Practices


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