Items Tagged ‘strategy’

November 24, 2017

Facebook Forces Us Into the Conversations We Should Have Been Having All Along

By Cynthia Floyd Manley cynthiamanley

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. The oncologist was so angry he was shaking. How had his photo ended up on Facebook? Why was the Cancer Center even on Facebook? “No […]

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Tags: #FlashbackFriday, #TimelessWisdom, Community Development, Facebook, General, Platforms, strategy, Tactics & Best Practices


November 17, 2017

Building Relationships on YouTube

By Susanna H. French susannafrench

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Our four most-viewed videos are not the compelling patient stories most likely to end up shared on Facebook or talked about over dinner. They’re didactic […]

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Tags: #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


November 10, 2017

Insights and Innovations from the Mayo Clinic Playbook

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Mayo Clinic contributed four articles to the December issue of the Journal of the American College of Radiology, which has a special focus on social media and strategy. Here’s a quick recap of the insights and innovations straight from the Mayo Clinic playbook shared in these articles. Click the titles to read them in full, […]

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Tags: JACR, Social Media, social media tactics, strategy


November 10, 2017

Health Care Blogging is Alive and Well

By Christian Sinclair christiansinclair

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Some have declared blogs dead in the age of short-form communication platforms like Twitter, but if you really look closely, many tweets and Facebook posts […]

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Tags: #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


November 3, 2017

Why Blogging Matters for Physicians

By Mike Sevilla, MD drmikesevilla

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Patients seem to be highlighting the value of social media for physicians and providers. Every day patients bring in printouts from Internet sites and ask […]

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Tags: & Tools, #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


August 10, 2017

How OSF HealthCare Used Social Media to Boost Patient Traffic (Preview)

By Katie Whitt katiewhitt

Two years ago, my job didn’t exist. Neither did my team. Nor, for that matter, did my entire department – at least as it exists today That’s because two years ago, OSF HealthCare underwent a major transformation. Instead of 15+ marketing and communication teams spread across the system, we now have one large team that […]

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Tags: Annual Conference, case study, digital-first, Katie Whitt, OSF HealthCare, strategy


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