Items Tagged ‘strategy’

August 26, 2019

Facebook Advertising: Become an Expert

By Christy Owenby moxycompany

Christy Owenby will present “Instagram, Twitter, Facebook, LinkedIn Advertising – Become an Expert” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Christy and other expert speakers, please join us! Social media has changed the way physicians and healthcare organizations are reaching patients. With over 1.59 billion people logging onto social media […]

View full entry

Tags: Annual Conference, Facebook, strategy


August 20, 2019

Boost your professional brand using all your LinkedIn real estate

By Beth Granger beg9040

Beth Granger will present “Boosting Your Personal Professional Brand Using LinkedIn” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Beth and other expert speakers, please join us! Some people still think of LinkedIn as a place to go only if you are looking for a job, but it is so much […]

View full entry

Tags: LinkedIn, Platforms, Software, strategy, Tactics & Best Practices


February 27, 2018

A 5-Point Guide to Choosing the Right Social Channel for Your Campaign

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your plan, you should take time for some preparatory research. In previous posts, I […]

View full entry

Tags: Analytics, audience, Facebook, listening, Pinterest, Platforms, segmentation, strategy, Twitter


January 26, 2018

Scheduling Your Content

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is to prioritize content. Step 4: Schedule it Post […]

View full entry

Tags: content calendar, content marketing, Content strategy, editorial calendar, Facebook, Post Frequency, strategy, Tactics & Best Practices


January 24, 2018

Identifying Brand Priorities to Create a Sustainable Content Calendar

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the first items penciled in on your content […]

View full entry

Tags: content calendar, content marketing, editorial calendar, Platforms, Software, strategy, Tactics & Best Practices


January 16, 2018

6 YouTube SEO Best Practices You Must Start

By Sara Flick sflick

Providing relevant content to prospective patients and other stakeholders is an important part of any health care brand’s communication strategy. YouTube, the second largest search engine beyond only Google, is an important and often underutilized channel for reaching prospective customers and stakeholders. Many factors determine a YouTube video’s ranking within both the YouTube search as […]

View full entry

Tags: strategy, video, YouTube


January 5, 2018

Twitter Chats Build Community

By Colleen Young, Connect Director colleenyoung

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. A Twitter chat, like many things, is relatively easy to start. However, building relationships and sustaining the community requires time and effort. The groundwork for […]

View full entry

Tags: #FlashbackFriday, #TimelessWisdom, Case Studies, Community Development, Platforms, strategy, Tactics & Best Practices, Tweet chat, Twitter, Twitter Chat


© Mayo Clinic Social Media Network. All Rights Reserved.