Items Tagged ‘strategy’

February 27, 2018

A 5-Point Guide to Choosing the Right Social Channel for Your Campaign

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your plan, you should take time for some preparatory research. In previous posts, I […]

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Tags: Analytics, audience, Facebook, listening, Pinterest, Platforms, segmentation, strategy, Twitter


January 26, 2018

Scheduling Your Content

By Audrey Laine Seymour, Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is to prioritize content. Step 4: Schedule it Post […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar, Facebook, Post Frequency, strategy, Tactics & Best Practices


January 24, 2018

Identifying Brand Priorities to Create a Sustainable Content Calendar

By Audrey Laine Seymour, Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the first items penciled in on your content […]

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Tags: content calendar, content marketing, editorial calendar, Platforms, Software, strategy, Tactics & Best Practices


January 16, 2018

6 YouTube SEO Best Practices You Must Start

By Sara Flick sflick

Providing relevant content to prospective patients and other stakeholders is an important part of any health care brand’s communication strategy. YouTube, the second largest search engine beyond only Google, is an important and often underutilized channel for reaching prospective customers and stakeholders. Many factors determine a YouTube video’s ranking within both the YouTube search as […]

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Tags: strategy, video, YouTube


January 5, 2018

Twitter Chats Build Community

By Colleen Young, Connect Director colleenyoung

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. A Twitter chat, like many things, is relatively easy to start. However, building relationships and sustaining the community requires time and effort. The groundwork for […]

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Tags: #FlashbackFriday, #TimelessWisdom, Case Studies, Community Development, Platforms, strategy, Tactics & Best Practices, Tweet chat, Twitter, Twitter Chat


December 1, 2017

Changing Health Care 140 Characters at a Time

By danamlewis danamlewis

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. If you’ve read the title of this piece and scoffed, you’re in good company. Almost everyone in health care scoffs the first time I talk […]

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Tags: #FlashbackFriday, #TimelessWisdom, Case Studies, Community Development, Physician Involvement, Platforms, strategy, Tactics & Best Practices, Twitter


November 24, 2017

Facebook Forces Us Into the Conversations We Should Have Been Having All Along

By Cynthia Floyd Manley cynthiamanley

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. The oncologist was so angry he was shaking. How had his photo ended up on Facebook? Why was the Cancer Center even on Facebook? “No […]

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Tags: #FlashbackFriday, #TimelessWisdom, Community Development, Facebook, General, Platforms, strategy, Tactics & Best Practices


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