strategy

Christy Owenby will present "Instagram, Twitter, Facebook, LinkedIn Advertising – Become an Expert" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Christy and other expert speakers, please join us!

Social media has [...]

By Christy Owenby • August 26, 2019

Beth Granger will present "Boosting Your Personal Professional Brand Using LinkedIn" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Beth and other expert speakers, please join us!

Some people still think of LinkedIn as a place to go only if you are [...]

By Beth Granger • August 20, 2019
In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your plan, you should take time for some [...]
By Marie Ennis-O'Connor • February 27, 2018
In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is [...]
By Audrey Laine Seymour • January 26, 2018
In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the [...]
By Audrey Laine Seymour • January 24, 2018
Providing relevant content to prospective patients and other stakeholders is an important part of any health care brand’s communication strategy. YouTube, the second largest search engine beyond only Google, is an important and often underutilized channel for reaching prospective customers and stakeholders. Many factors determine a YouTube video's ranking [...]
By Sara Flick • January 16, 2018
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health CareLearn more about the series. A Twitter chat, like many things, is relatively easy to start. However, building [...]
By Colleen Young, Connect Director • January 5, 2018