Items Tagged ‘Software’

January 24, 2018

Identifying Brand Priorities to Create a Sustainable Content Calendar

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the first items penciled in on your content […]

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Tags: content calendar, content marketing, editorial calendar, Platforms, Software, strategy, Tactics & Best Practices


November 17, 2017

Building Relationships on YouTube

By Susanna H. French susannafrench

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Our four most-viewed videos are not the compelling patient stories most likely to end up shared on Facebook or talked about over dinner. They’re didactic […]

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Tags: #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


November 10, 2017

Health Care Blogging is Alive and Well

By Christian Sinclair christiansinclair

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Some have declared blogs dead in the age of short-form communication platforms like Twitter, but if you really look closely, many tweets and Facebook posts […]

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Tags: #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


November 3, 2017

Why Blogging Matters for Physicians

By Mike Sevilla, MD drmikesevilla

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Patients seem to be highlighting the value of social media for physicians and providers. Every day patients bring in printouts from Internet sites and ask […]

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Tags: & Tools, #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


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