Social Media

Two weeks ago, executives from Facebook, Twitter, and Google took the stand to testify about the role of Russian bots and trolls in the 2016 Presidential election. While the coverage was fascinating to follow, two deeper, more pervasive lessons became apparent, first, this will not be an isolated event [...]
By Taryn Offenbacher, Senior Communications Specialist • November 17, 2017
Have you noticed some Facebook Pages have a Locations tab? That’s usually because each location (child) of the main company (parent) also has a Facebook Page. If you have many locations, such as doctors’ offices, hospitals, clinic buildings, and more, that’s a LOT of pages to manage! Take Starbucks, for [...]
By Audrey Laine Seymour • November 14, 2017
Mayo Clinic contributed four articles to the December issue of the Journal of the American College of Radiology, which has a special focus on social media and strategy. Here's a quick recap of the insights and innovations straight from the Mayo Clinic playbook shared in these [...]
By Taryn Offenbacher, Senior Communications Specialist • November 10, 2017
Attendees at the Mayo Clinic Social Media Network 2017 Annual Conference in Scottsdale, Arizona, will have three chances to meet with social media experts in small group sessions. This is an opportunity to receive customized, strategic insight to specific challenges you face. We’re pleased to announce this year’s panel [...]
By Dan Hinmon, MCSMN Director • November 8, 2017
Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here's what you need to know about the change from Targeting [...]
By MakalaArce • October 26, 2017
A few weekends ago I was on comment monitoring duty for Mayo Clinic and started to see displeased tweets rolling in about a research study. Someone tweeted the following concern to about 18,000 Twitter followers: That tweet resonated with people, evidenced by 180 retweets and 147 likes. [...]
By MakalaArce • September 20, 2017
 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. [...]
By Taryn Offenbacher, Senior Communications Specialist • June 12, 2017