Items Tagged ‘Social Media’

January 23, 2018

Call for Presentations: 2018 Mayo Clinic Social Media Network Conference

By Dan Hinmon, MCSMN Director DanHinmon

Share your most exciting, innovative and successful programs, campaigns, and best practices at the 2018 Mayo Clinic Social Media Network Annual Conference. The conference will be held November 14 and 15, 2018, in Jacksonville, Florida. We invite submissions for: Keynote speakers Case study presentations Hands-on workshops Keynote speakers should present fresh, innovative ideas that inspire and […]

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Tags: #MCSMN, 2018 Annual Conference, Jacksonville, Mayo Clinic, Social Media


November 29, 2017

8 Social Media Advertising Tips from 2017 Annual Conference Analysis

By MakalaArce MakalaArce

As you may have heard, the Mayo Clinic Social Media Network Annual Conference sold out a month in advance! Along with other communications methods, we advertised the event on Facebook, Google AdWords, LinkedIn, and Twitter. For the past several years, we used social media advertising for events. I published “Demonstrating ROI of Social Media Ads […]

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Tags: ad, ads, advertising, Facebook, Google AdWords, LinkedIn, Makala Arce, Social Media, Twitter


November 27, 2017

Cyber Monday: Part 2

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Cyber Monday. The cool younger cousin to Black Friday, Small Business Saturday, and GivingTuesday. If you missed Part 1 of this series, check it out. Audrey Laine explores all of the Amazon shopping features. In this segment, we’re going to look at buyable pins and Instagram stories. Instagram Stories Instagram stories are an ideal format […]

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Tags: buyable pins, Cyber Monday, Instagram, Instagram stories, Pinterest, Social Media


November 22, 2017

How to Spend One Hour, Once a Year on Social Media

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

On November 16, Dr. Farris Timimi, Medical Director of #MCSMN, joined Dr. John Nosewothy, President and CEO of Mayo Clinic, to discuss social media at Mayo Clinic during Morning Rounds.  Speaking to an audience of busy physicians, he explained why and how they should spend at least one hour, once a year on social media. […]

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Tags: Doximity, LinkedIn, Social Media, thought leadership, Twitter


November 21, 2017

Thanksgiving Campaign: Mixing Content Strategy & the Engagement Ladder

By Melissa Bear, Champions Director mbear

It happens to us all, right? A social media idea is suggested, it’s got some legs but is a bit tricky to implement. You want to make this idea work, but there’s some serious thinking to be done on how to execute it effectively and on-brand. This was the story of our Thanksgiving social media […]

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Tags: attitudeofgratitude, Content strategy, holiday campaigns, seasonal campaigns, Social Media, Thanksgiving


November 21, 2017

Top Holiday Campaigns of 2017

By Audrey Laine Seymour, Communications Specialist audreylaine

I’m really apprehensive about declaring these campaigns the absolute best campaigns around. My opinion may differ from yours, and since markets are different, the ads I see on the U.S. east coast may not be what you see. Nonetheless, I compiled a list of what I think covers this year’s best holiday campaigns. If you […]

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Tags: Coca-Cola, eBay, holiday ads, holiday campaigns, PSL, Salvation Army, Social Media, Starbucks


November 17, 2017

Bots and Trolls and What They Mean for You

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Two weeks ago, executives from Facebook, Twitter, and Google took the stand to testify about the role of Russian bots and trolls in the 2016 Presidential election. While the coverage was fascinating to follow, two deeper, more pervasive lessons became apparent, first, this will not be an isolated event and, second, social media will forever […]

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Tags: bots, Facebook, Social Media, trolls, Twitter


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