Items Tagged ‘ROI’

October 29, 2015

Demonstrating ROI of Social Media Ads for Events

By MakalaArce MakalaArce

“What’s the ROI?” is a question social media advocates are often asked by those allocating resources. Can social media platforms truly drive bottom-line results? Preparing for September’s first-ever international Healthcare and Social Media Summit in Australia provided us an opportunity to track and demonstrate the financial benefits of advertising on social platforms. We started by defining our audience to […]

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Tags: advertising, metrics, ROI


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