The following news release was issued by Mayo Clinic Public Affairs. View the release on the Mayo Clinic News Network. By Rhoda Madson April 2, 2018 ROCHESTER, Minn. — “Our study highlights the disconnection between industry-vetted patient satisfaction scores and online review comments,” says Sandhya [...]
By Rhoda Madson • April 2, 2018
Online reviews have changed the consumer landscape in influencing buying decisions. Healthcare is affected by the same dynamic. Healthcare marketing departments have embraced online patient reviews as the next new thing. Such reviews provide valuable information for quality control, marketing, public relations, and risk management. A Marketing Department’s mission [...]
By Jeff Segal • September 6, 2016
Online reviews are powerful. Customers spend significant time writing them. Potential customers spend significant time reading them. Why don’t more companies spend significant time responding to them? This was the premise of Jay Baer’s book “Hug Your Haters.” In his book, Jay explains: “Your business improves in [...]
By Taryn Offenbacher, Senior Communications Specialist • August 1, 2016