Items Tagged ‘research’

August 13, 2018

Medical Research on Social Media: What and When to Post

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers feel comfortable using social media to […]

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Tags: clinical trials, IRB, medical research, recruitment, research, Twitter

July 12, 2018

A YouTube Mystery, a Thumbnail Hypothesis, and a Medical Illustration Experiment

By MakalaArce MakalaArce

Mayo Clinic has uploaded more than 9,000 YouTube videos to its YouTube channel since its establishment in 2008. Despite new high-quality and timely videos regularly being uploaded, the video receiving the most views in a given week has lately been “New Route to the Heart – Mayo Clinic,” a video that was uploaded in 2012. […]

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Tags: medical illustration, metrics, research, study, thumbnail, video, viewership, YouTube

September 20, 2017

Defusing Controversy through Social Media Engagement

By MakalaArce MakalaArce

A few weekends ago I was on comment monitoring duty for Mayo Clinic and started to see displeased tweets rolling in about a research study. Someone tweeted the following concern to about 18,000 Twitter followers: That tweet resonated with people, evidenced by 180 retweets and 147 likes. A follow-up tweet said:  Another person called the […]

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Tags: case study, engagement, negative feedback, research, Social Media

September 9, 2011

PatientsLikeMe: Connecting People, Conducting Human Subjects Research

By Matthew Katz, MD mattkatz

The promise of health-oriented social networks is to empower people and improve their health. PatientsLikeMe, an early leader in this field, also allows paying customers to learn from members’ online interactions. But it goes a step further by conducting its own human subjects research using the health information its members share. In addition to allowing […]

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Tags: IRB, PatientsLIkeMe, research

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