Post Frequency

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is [...]
By Audrey Laine Seymour • January 26, 2018
Whether an organization posts to its Facebook page once per month or once per hour, that post frequency will affect subsequent account engagement or lack thereof. What's the "right" frequency? It might be higher than you think. A subset of our Social and Digital Innovation team set up [...]
By MakalaArce • April 13, 2017