Items Tagged ‘Post Frequency’

January 26, 2018

Scheduling Your Content

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is to prioritize content. Step 4: Schedule it Post […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar, Facebook, Post Frequency, strategy, Tactics & Best Practices

April 13, 2017

How often should we post on Facebook?

By MakalaArce MakalaArce

Whether an organization posts to its Facebook page once per month or once per hour, that post frequency will affect subsequent account engagement or lack thereof. What’s the “right” frequency? It might be higher than you think. A subset of our Social and Digital Innovation team set up a study to examine optimal post frequency on our enterprise […]

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Tags: Facebook, metrics, Post Frequency

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