Items Tagged ‘podcasting’

February 21, 2018

Content Creation Task Force Formalizes “New Media” at Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network Lee Aase, Director, Mayo Clinic Social Media Network

The wildly unexpected results from our initially stealthy 2005 podcasting experiment created new legitimacy for “New Media” at Mayo Clinic. Previously our team’s focus had been on national broadcast networks and newspapers, as well as syndicating our television and radio segments in local markets throughout the U.S. and Canada. That was completely reasonable prioritization, going […]

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Tags: #MayoClinicDNA, blogs, podcasting


February 14, 2018

Your Mileage May Vary: Podcasting at Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network Lee Aase, Director, Mayo Clinic Social Media Network

Last week I described how we adopted the “Proceed Until Apprehended” model of innovation in launching our first Mayo Clinic podcast. Using :60 audio files that were already approved for distribution to radio stations and that were archived on a MayoClinic.org page as our content source, a colleague, Mindi Klein, developed an RSS feed that pointed to […]

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Tags: #MayoClinicDNA, iTunes, MayoClinic.org, podcasting


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