The wildly unexpected results from our initially stealthy 2005 podcasting experiment created new legitimacy for "New Media" at Mayo Clinic. Previously our team's focus had been on national broadcast networks and newspapers, as well as syndicating our television and radio segments in [...]
By Lee Aase • February 21, 2018
Last week I described how we adopted the "Proceed Until Apprehended" model of innovation in launching our first Mayo Clinic podcast. Using :60 audio files that were already approved for distribution to radio stations and that were archived on a MayoClinic.org page as our content source, a [...]
By Lee Aase • February 14, 2018