In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your plan, you should take time for some [...]
By Marie Ennis-O'Connor • February 27, 2018
Cyber Monday. The cool younger cousin to Black Friday, Small Business Saturday, and GivingTuesday. If you missed Part 1 of this series, check it out. Audrey Laine explores all of the Amazon shopping features. In this segment, we’re going to look at buyable pins and Instagram stories. [...]
By Taryn Offenbacher, Senior Communications Specialist • November 27, 2017
In this webinar entitled, “How Your Hospital Can Make Itself a Trusted Neighbor on Pinterest,” Ashley Howland, social media manager for Baylor Health Care System, discussed how she helped lead an internal effort to unblock access to social media websites within her organization. Ashley also explained how Baylor became one of [...]
By SMHNadmin • December 3, 2012