Items Tagged ‘OSF HealthCare’

May 15, 2019

Optimizing Social Media for Impairments

By Andrew McGlothlen Andrew McGlothlen

Navigating the world with an impaired sense of sight or hearing is difficult, but within the digital sphere, that challenge is even greater as we reduce the entire spectrum of sensory input down to sight and sound. What happens when one (or both) of those senses is impaired? In health care, we face a stronger […]

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Tags: Accessibility, captions, OSF HealthCare

August 10, 2017

How OSF HealthCare Used Social Media to Boost Patient Traffic (Preview)

By Katie Whitt Katie Whitt

Two years ago, my job didn’t exist. Neither did my team. Nor, for that matter, did my entire department – at least as it exists today That’s because two years ago, OSF HealthCare underwent a major transformation. Instead of 15+ marketing and communication teams spread across the system, we now have one large team that […]

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Tags: Annual Conference, case study, digital-first, Katie Whitt, OSF HealthCare, strategy

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