Items Tagged ‘negative feedback’

September 20, 2017

Defusing Controversy through Social Media Engagement

By MakalaArce MakalaArce

A few weekends ago I was on comment monitoring duty for Mayo Clinic and started to see displeased tweets rolling in about a research study. Someone tweeted the following concern to about 18,000 Twitter followers: That tweet resonated with people, evidenced by 180 retweets and 147 likes. A follow-up tweet said:  Another person called the […]

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Tags: case study, engagement, negative feedback, research, Social Media


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