metrics

Last week the Mayo Clinic Social Media Network Residency and Annual Conference was held 11/13-11/15. I am pulling Twitter metrics of the #MCSMN hashtag including one day before and one day after. As a reminder, if you register your health care event hashtag on Symplur in advance, you are [...]
By MakalaArce • November 21, 2018
For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It [...]
By MakalaArce • November 19, 2018
A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the [...]
By MakalaArce • October 26, 2018
Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be [...]
By MakalaArce • October 12, 2018
Mayo Clinic has uploaded more than 9,000 YouTube videos to its YouTube channel since its establishment in 2008. Despite new high-quality and timely videos regularly being uploaded, the video receiving the most views in a given week has lately been “New Route to the Heart - Mayo Clinic,” a [...]
By MakalaArce • July 12, 2018
We need a lot of content. We publish about 15 Twitter and 10 Facebook posts per day on our primary, enterprise Mayo Clinic accounts. Our post ideas often come from news releases, media hits, patient stories, and information from Mayo Clinic colleagues. To supplement these posts, we use data from [...]
By MakalaArce • December 19, 2017
Examining referral traffic metrics can be greatly beneficial if you use them to review and adjust your activities. In a word, they need to be actionable. And to adjust effectively, you first need a clear understanding of your strategy and objectives. One of our key objectives is to increase [...]
By MakalaArce • June 9, 2017