Items Tagged ‘#MayoInOz’

December 5, 2016

A Focused Look at Twitter Advertising for #MayoInOz

By MakalaArce MakalaArce

We are on the heels of our second international healthcare and social media summit in Australia, affectionately hashtagged #MayoInOz. I was again tasked with social media advertising for the conference. Last year I shared our positive return on investment (ROI) from advertising in a summary blogpost, “Demonstrating ROI of Social Media Ads for Events.” This year […]

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Tags: #MayoInOz, ads, advertising, lookalike, Twitter


November 15, 2016

Vote in our #MayoInOzFilmFest

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

As part of our 2nd International Mayo Clinic Healthcare & Social Media Summit in Melbourne, Australia we’re also holding Short Film Festival. All of the videos have been tweeted using the #MayoInOzFilmFest hashtag. Voting is open until 8 a.m. AEDT Wednesday, 16 November (4 p.m. EST Tuesday, Nov. 15 in the U.S.); watch the videos […]

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Tags: #MayoInOz, #MayoInOzFilmFest


September 1, 2016

#TBT: First International Mayo Clinic Social Media Summit

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

One year ago this morning, Dr. Farris Timimi and I kicked off the first Mayo Clinic International Healthcare and Social Media Summit (a.k.a. #MayoInOz) in Brisbane, Australia. Here’s video from that opening keynote: Healthcare and Social Media Summit 2016 will be November 15-16 in Melbourne, Australia, with Social Media Residency offered on November 14. We’ve got a […]

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Tags: #MayoInOz, Farris Timimi, Social Media Summit


July 26, 2016

Early Bird Registration Open for #MayoInOz

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Early Bird registration is now open for Mayo Clinic’s Second International Healthcare and Social Media Summit, which we’re holding Nov. 15-16 in Melbourne, Australia. The planning committee, led by Lisa Ramshaw, has a great program in the works. We’re pleased to announce that our keynoters include: Andrew Grill, former CEO of Kred and currently Global […]

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Tags: #MayoInOz, Andrew Grill, Brian Loew, Colleen Young, Lisa Ramshaw


February 17, 2016

Save the Date, Mate!

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Last year’s first foray into hosting an international social media summit was so successful, we’re heading back to Australia this coming November. Mark your calendars and save the date! The second international Healthcare and Social Media Summit presented by Mayo Clinic (a.k.a. #MayoInOz) will be held 15-17 November 2016 in Melbourne, Australia. (See how I’ve adopted the international date […]

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Tags: #MayoInOz


September 15, 2015

VIDEO: #MayoInOz Opening Keynote

By SMHNadmin mayoclinic

The Mayo Clinic Center for Social Media (MCCSM) held its first international Healthcare and Social Media Summit, a.k.a. #MayoInOz, Sept. 1-2 in Brisbane, Australia, in collaboration with the Australian Private Hospitals Association (APHA). After a welcome from APHA Director of Communications & Marketing Lisa Ramshaw (also a member of the MCCSM External Advisory Board and […]

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Tags: #MayoInOz


September 1, 2015

Announcing the #MayoInOzFilmFest Winners

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

We’re delighted to announce the three winners of our inaugural Healthcare in Social Media Film Festival, as voted by the Twitterverse. With more than 600 total votes cast, the top three entries as of 8 a.m. AEST today were: Third Place: Dell Services Second Place: Patient Opinion Australia First Place: Amherst Steele Medical Health Tech […]

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Tags: #MayoInOz, #MayoInOzFilmFest


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