In an earlier post in this series on Mayo Clinic's cultural DNA and how it relates to our embrace of social media, I attempted to boil down the essence of Mayo Clinic's culture to four "base pairs" analogous to the building blocks of DNA. I [...]
By Lee Aase • November 15, 2017
Ten years ago today Facebook officially welcomed organizations and businesses to participate, and Mayo Clinic joined on Day One: November 7, 2007. As manager of our media relations team, I was personally involved on Facebook for several months and had been writing about it enthusiastically on [...]
By Lee Aase • November 7, 2017
Analogies and stories are communications equivalents of DNA replication and protein synthesis. Analogies help us to understand, by relating strange new concepts to familiar ones. Stories cause us to remember what we’ve learned. They transmit information and they create a culture. The social media [...]
By Lee Aase • February 7, 2017
In 1953, James Watson and Francis Crick identified the structure of deoxyribonucleic acid (DNA), which led to a revolution in understanding how genetic inheritance works. The now-familiar double helix of DNA was a mix of four bases, typically represented by a single capital letter:
By Lee Aase • January 31, 2017
In his bestseller Outliers, Malcolm Gladwell highlighted research suggesting that lots of focused practice – 10,000 hours or more – is required to reach world-class status in any pursuit. That hard work, Gladwell said, was necessary but not sufficient. Those who achieved outlier status also had the advantage of what he [...]
By Lee Aase • January 24, 2017
Halloween this year will be the 500th anniversary of an important day in social networking and viral communications history. A week later, we’ll celebrate a less momentous milestone in Mayo Clinic’s social media history. On Oct. 31, 1517, Martin Luther nailed his Disputation on the Power [...]
By Lee Aase • January 17, 2017