Items Tagged ‘#MayoClinicDNA’

November 15, 2017

Franciscan Values and Mayo Clinic’s DNA

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In an earlier post in this series on Mayo Clinic’s cultural DNA and how it relates to our embrace of social media, I attempted to boil down the essence of Mayo Clinic’s culture to four “base pairs” analogous to the building blocks of DNA. I suggested that those characteristics – Teamwork, Altruism, Progress and Stewardship […]

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Tags: #MayoClinicDNA, Mayo Franciscan Values


November 7, 2017

Celebrating 10 Years of Mayo Clinic on Facebook

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Ten years ago today Facebook officially welcomed organizations and businesses to participate, and Mayo Clinic joined on Day One: November 7, 2007. As manager of our media relations team, I was personally involved on Facebook for several months and had been writing about it enthusiastically on my blog. In fact, even when groups were the […]

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Tags: #MayoClinicDNA, Mayo Clinic


February 7, 2017

Cultural Synthesis through Analogies and Stories

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Analogies and stories are communications equivalents of DNA replication and protein synthesis. Analogies help us to understand, by relating strange new concepts to familiar ones. Stories cause us to remember what we’ve learned. They transmit information and they create a culture. The social media revolution found a hospitable environment at Mayo Clinic in the early […]

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Tags: #MayoClinicDNA, Arlene Wacholz


January 31, 2017

Two Strands and Four Base Pairs in Mayo Clinic’s DNA

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In 1953, James Watson and Francis Crick identified the structure of deoxyribonucleic acid (DNA), which led to a revolution in understanding how genetic inheritance works. The now-familiar double helix of DNA was a mix of four bases, typically represented by a single capital letter: A – adenine C – cytosine G – guanine T – […]

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Tags: #MayoClinicDNA, DNA, Dr. Charles Mayo, Dr. William Mayo, Francis Crick, James Watson


January 24, 2017

Mayo Clinic: An Outlier

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In his bestseller Outliers, Malcolm Gladwell highlighted research suggesting that lots of focused practice – 10,000 hours or more – is required to reach world-class status in any pursuit. That hard work, Gladwell said, was necessary but not sufficient. Those who achieved outlier status also had the advantage of what he called “luck.” For example, Steve Jobs and Bill […]

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Tags: #MayoClinicDNA, Mayo Clinic's Double Helix, Outliers


January 17, 2017

A Year-Long Social Celebration

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Halloween this year will be the 500th anniversary of an important day in social networking and viral communications history. A week later, we’ll celebrate a less momentous milestone in Mayo Clinic’s social media history. On Oct. 31, 1517, Martin Luther nailed his Disputation on the Power and Efficacy of Indulgences to the church door in […]

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Tags: #MayoClinicDNA, Facebook, Martin Luther, Mayo Clinic's Double Helix


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