Items Tagged ‘#MayoClinicDNA’

February 7, 2018

Proceed Until Apprehended

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

That’s the innovation philosophy I learned from one of my early mentors at Mayo Clinic, a former administrator for Cardiovascular Surgery. And it’s a major reason why we were able to get an early start in so-called “New Media” and then move relatively quickly into social media. But these innovations were only able to gain a […]

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Tags: #MayoClinicDNA, podcast


February 1, 2018

The Syndicated Media Bridge to Mayo Clinic Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In the first half of this series, we examined the organizational DNA of Mayo Clinic as the combination of fundamental “base pairs” — Teamwork, Altruism, Progress and Stewardship — that were characteristic of our founders. We’ve seen how these base pairs were expressed in Franciscan values and linked by two major strands: a revolutionary patient-centered […]

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Tags: #MayoClinicDNA


January 12, 2018

Networked Communication in Mayo Clinic’s DNA: Mass Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Communication via the massive reader, listener, and viewer networks provided through mass media has been second only to Word of Mouth in establishing and enhancing Mayo Clinic’s reputation among patients and potential patients. And of course, Mass Media stories have also fueled Word of Mouth, as consumers discuss stories they’ve read, heard, or viewed with their family and […]

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Tags: #MayoClinicDNA, mass media, Mayo Clinic history, The Doctors Mayo


January 3, 2018

Word of Mouth in Mayo Clinic’s DNA

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Networked Communication is one major strand in the double helix of Mayo Clinic’s cultural DNA, paired with Mayo’s Revolutionary Patient-Centered Organization. Last time we looked at the role of professional networking in Mayo Clinic’s origins, growth, and development. In these next two posts in the #MayoClinicDNA series, we’ll examine the impact of networked communications in […]

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Tags: #MayoClinicDNA


December 4, 2017

Professional Networking in Mayo Clinic’s DNA

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Networked Communication is one of two strands in the double helix that is Mayo Clinic’s cultural DNA. In last week’s post in this series I examined how internal communication networks at Mayo Clinic have been essential to its scaling to the 64,000-employee organization it is today. Professional networking with external colleagues has been equally indispensable. […]

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Tags: #MayoClinicDNA


November 30, 2017

Networked Communication: Enabling Mayo Clinic to Scale

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

The #MayoClinicDNA metaphor of Mayo Clinic’s essence includes the “base pair” building blocks of Teamwork, Altruism, Progress, and Stewardship (TAPS) that form two unifying strands. Last week we examined the first of those strands, the revolutionary patient-centered organization. Today we’ll start unwinding the second strand, Networked Communication, and how it has enabled a practice that […]

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Tags: #MayoClinicDNA, Epic, Internal communication, Mayo Clinic history, Plummer


November 22, 2017

Mayo Clinic’s Revolutionary Organization

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

As I discussed in a previous post, Mayo Clinic’s organizational DNA has two interdependent strands, Revolutionary Organization and Networked Communications, connecting the base pairs of Teamwork, Altruism, Progress, and Stewardship. In future posts, we’ll discuss how Networked Communications were integral to both the functioning of the Mayo practice and to spreading the word about its […]

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Tags: #MayoClinicDNA, Group Practice, Mayo Franciscan Values


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