Items Tagged ‘#MayoClinicDNA’

June 7, 2018

The Revolutionary Impact of Consumer-Grade Video

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In this series I’ve identified several inflection points in our adoption of social media at Mayo Clinic, including our first podcast, creating our Facebook page, easing into Twitter and getting started with blogging. All of these were important steps, but none had greater impact than Mayo’s (eventual) embrace of consumer-grade video. In keeping with its diagnostic, […]

View full entry

Tags: #MayoClinicDNA, video


May 23, 2018

From SMUG to Sharing Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

As described in a previous post, my experimentation with a personal blog using wordpress.com beginning in July 2006 helped me get familiar with the technology and see for myself how we might use it on Mayo Clinic’s behalf. I also got a taste of the search engine optimization (SEO) benefits of blogging when visits to my […]

View full entry

Tags: #MayoClinicDNA, blogging


April 29, 2018

Don’t be intimidated by ‘bloggers who blog about blogging’

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Two external consultants — Shel Holtz and Andy Sernovitz — played important roles more than a decade ago in our Mayo Clinic social media journey. As our media team was considering how we might use technologies like blogs, Facebook and YouTube, visits to Rochester by Shel (2007) and Andy (2008) had two-fold benefits: They helped […]

View full entry

Tags: #MayoClinicDNA


April 7, 2018

Opportunistic Origins of Mayo Clinic Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

It was fitting and timely that, as Margaret Shepard reported on Wednesday, a viral music video featuring two Mayo Clinic orthopedic surgery residents led to their appearance Tuesday on the nationally syndicated talk show, Ellen. In many ways the story of Dr. Elvis Francois and Dr. William Robinson mirrors that of another famous Mayo Clinic […]

View full entry

Tags: #MayoClinicDNA, YouTube


March 19, 2018

High-Profile Story Shows Mayo Clinic Potential of “New” Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

On February 22, 2006, I received a couple of phone calls within a 30-minute span that played a significant role in our adoption of social media at Mayo Clinic. One was from Maura Lerner, a reporter for the Minneapolis Star Tribune. The other was from a producer for two NBC TV programs: Today and Dateline. […]

View full entry

Tags: #MayoClinicDNA


February 21, 2018

Content Creation Task Force Formalizes “New Media” at Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

The wildly unexpected results from our initially stealthy 2005 podcasting experiment created new legitimacy for “New Media” at Mayo Clinic. Previously our team’s focus had been on national broadcast networks and newspapers, as well as syndicating our television and radio segments in local markets throughout the U.S. and Canada. That was completely reasonable prioritization, going […]

View full entry

Tags: #MayoClinicDNA, blogs, podcasting


February 14, 2018

Your Mileage May Vary: Podcasting at Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Last week I described how we adopted the “Proceed Until Apprehended” model of innovation in launching our first Mayo Clinic podcast. Using :60 audio files that were already approved for distribution to radio stations and that were archived on a MayoClinic.org page as our content source, a colleague, Mindi Klein, developed an RSS feed that pointed to […]

View full entry

Tags: #MayoClinicDNA, iTunes, MayoClinic.org, podcasting


© Mayo Clinic Social Media Network. All Rights Reserved.