#MayoClinicDNA

In this series I've identified several inflection points in our adoption of social media at Mayo Clinic, including our first podcast, creating our Facebook page, easing into Twitter and getting started with blogging. [...]
By Lee Aase • June 7, 2018
As described in a previous post, my experimentation with a personal blog using wordpress.com beginning in July 2006 helped me get familiar with the technology and see for myself how we might use it on Mayo Clinic's behalf. I also got [...]
By Lee Aase • May 23, 2018
Two external consultants — Shel Holtz and Andy Sernovitz — played important roles more than a decade ago in our Mayo Clinic social media journey. As our media team was considering how we might use technologies like blogs, Facebook and YouTube, visits to Rochester [...]
By Lee Aase • April 29, 2018
It was fitting and timely that, as Margaret Shepard reported on Wednesday, a viral music video featuring two Mayo Clinic orthopedic surgery residents led to their appearance Tuesday on the nationally syndicated talk show, Ellen. In many ways the story of Dr. Elvis Francois and Dr. [...]
By Lee Aase • April 7, 2018
On February 22, 2006, I received a couple of phone calls within a 30-minute span that played a significant role in our adoption of social media at Mayo Clinic. One was from Maura Lerner, a reporter for the Minneapolis Star Tribune. The other was from a producer for [...]
By Lee Aase • March 19, 2018
The wildly unexpected results from our initially stealthy 2005 podcasting experiment created new legitimacy for "New Media" at Mayo Clinic. Previously our team's focus had been on national broadcast networks and newspapers, as well as syndicating our television and radio segments in [...]
By Lee Aase • February 21, 2018
Last week I described how we adopted the "Proceed Until Apprehended" model of innovation in launching our first Mayo Clinic podcast. Using :60 audio files that were already approved for distribution to radio stations and that were archived on a MayoClinic.org page as our content source, a [...]
By Lee Aase • February 14, 2018