Mayo Clinic’s Double Helix

In his bestseller Outliers, Malcolm Gladwell highlighted research suggesting that lots of focused practice – 10,000 hours or more – is required to reach world-class status in any pursuit. That hard work, Gladwell said, was necessary but not sufficient. Those who achieved outlier status also had the advantage of what he [...]
By Lee Aase • January 24, 2017
Halloween this year will be the 500th anniversary of an important day in social networking and viral communications history. A week later, we’ll celebrate a less momentous milestone in Mayo Clinic’s social media history. On Oct. 31, 1517, Martin Luther nailed his Disputation on the Power [...]
By Lee Aase • January 17, 2017