Items Tagged ‘Mayo Clinic’s Double Helix’

January 24, 2017

Mayo Clinic: An Outlier

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In his bestseller Outliers, Malcolm Gladwell highlighted research suggesting that lots of focused practice – 10,000 hours or more – is required to reach world-class status in any pursuit. That hard work, Gladwell said, was necessary but not sufficient. Those who achieved outlier status also had the advantage of what he called “luck.” For example, Steve Jobs and Bill […]

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Tags: #MayoClinicDNA, Mayo Clinic's Double Helix, Outliers


January 17, 2017

A Year-Long Social Celebration

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Halloween this year will be the 500th anniversary of an important day in social networking and viral communications history. A week later, we’ll celebrate a less momentous milestone in Mayo Clinic’s social media history. On Oct. 31, 1517, Martin Luther nailed his Disputation on the Power and Efficacy of Indulgences to the church door in […]

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Tags: #MayoClinicDNA, Facebook, Martin Luther, Mayo Clinic's Double Helix


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