Mayo Clinic

Often times Facebook likes, comments, and shares are given more weight than click-throughs when determining a post’s success or lack thereof. For those using a social media management system or specific analytics software, engagements are sometimes even explicitly defined as merely: likes + comments + shares. Unfortunately, in those cases, [...]
By MakalaArce • June 2, 2017
The idea for this blogpost came from Kevin Fonger’s comment on my recent blogpost, How often should we post on Facebook? He asked whether we had measured which post types performed best during our limited Facebook study. We actually measure post type metrics on a quarterly basis [...]
By MakalaArce • May 3, 2017
I love attending conferences as much as the next guy. Large, cold auditoriums, hit-or-miss breakout sessions, forced networking, the hope that you’ll leave with a new idea or two to suggest to the team or impress the boss. You know the drill. However, this was not the regular drill. [...]
By Taryn Offenbacher, Senior Communications Specialist • April 24, 2017
"Start with Strategy" is one of our fundamental planning principles for using social media in health care. In many cases, however, stakeholders come to our team with specific tactical proposals without having done the necessary strategic thinking. They may want a Facebook page to attract prospective patients, for example, [...]
By Lee Aase • June 9, 2016
“I am the fastest man alive … An accident made me the impossible,” says Barry Allen in the opening of The CW’s TV series, “The Flash.” Superhero Jessica Jones, now a Netflix sensation, gained flight and unearthly strength after an accident with chemicals. My mishap with synthetic [...]
By Ron Petrovich • March 23, 2016
Jessica Cruz Coordinator, Office of Women’s Health (@WHMayoClinic) Thanks to the power and glory of technology, we know exactly who was first to complete our Mayo Clinic-Hootsuite Social Media Basics Certification, on Nov. 18, 2015. We’re spotlighting Jessica Cruz here because of that, but also because [...]
By meredithgould • March 11, 2016