Items Tagged ‘Mayo Clinic’

June 2, 2017

Successful Posts Despite Few Likes, Comments, and Shares

By MakalaArce MakalaArce

Often times Facebook likes, comments, and shares are given more weight than click-throughs when determining a post’s success or lack thereof. For those using a social media management system or specific analytics software, engagements are sometimes even explicitly defined as merely: likes + comments + shares. Unfortunately, in those cases, many people don’t know to […]

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Tags: Analytics, Clicks, Data, Engagements, Facebook, Makala Arce, Mayo Clinic, Measurement, metrics


May 3, 2017

Best Performing Post Types on Facebook and Twitter

By MakalaArce MakalaArce

The idea for this blogpost came from Kevin Fonger’s comment on my recent blogpost, How often should we post on Facebook? He asked whether we had measured which post types performed best during our limited Facebook study. We actually measure post type metrics on a quarterly basis to determine how they impact total engagements, which are […]

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Tags: Facebook, Makala Arce, Mayo Clinic, metrics, Post Types, Social Media, Twitter


April 24, 2017

Social Media is a New Frontier and Always Will Be and Other Lessons from the Social Media Marketing World Conference

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

I love attending conferences as much as the next guy. Large, cold auditoriums, hit-or-miss breakout sessions, forced networking, the hope that you’ll leave with a new idea or two to suggest to the team or impress the boss. You know the drill. However, this was not the regular drill. Last month, I attended Social Media […]

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Tags: AI, bots, Mayo Clinic, Offenbacher, Social Media Examiner, Social Media Marketing World 2017, video


June 9, 2016

Facebook Strategy for Rare Heart Conditions

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

“Start with Strategy” is one of our fundamental planning principles for using social media in health care. In many cases, however, stakeholders come to our team with specific tactical proposals without having done the necessary strategic thinking. They may want a Facebook page to attract prospective patients, for example, but they haven’t considered how Facebook’s declining organic reach […]

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Tags: Cardiac Surgery, Ebstein's Anomaly, Joseph Dearani, M.D., Mayo Clinic


March 23, 2016

Health Care Superheroes Can Stop Patients From Peeing Blue

By Ronald Petrovich ronaldpetrovich

“I am the fastest man alive … An accident made me the impossible,” says Barry Allen in the opening of The CW’s TV series, “The Flash.” Superhero Jessica Jones, now a Netflix sensation, gained flight and unearthly strength after an accident with chemicals. My mishap with synthetic substances was not as dramatic as The Flash […]

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Tags: Colleen Young, Cynthia Waldman, HCM, HCM Association, hypertrophic cardiomyopathy, Lisa Salberg, Mayo Clinic, Ron Petrovich, Social Media, testicular cancer


March 11, 2016

First to Complete Social Media Basics Certification!

By meredithgould meredithgould

Jessica Cruz Coordinator, Office of Women’s Health (@WHMayoClinic) Thanks to the power and glory of technology, we know exactly who was first to complete our Mayo Clinic-Hootsuite Social Media Basics Certification, on Nov. 18, 2015. We’re spotlighting Jessica Cruz here because of that, but also because she exemplifies who we hope will complete–and benefit from–the certification process. […]

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Tags: Hootsuite, Mayo Clinic, Social Media Basics Certification


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