Items Tagged ‘Mayo Clinic’

January 23, 2018

Call for Presentations: 2018 Mayo Clinic Social Media Network Conference

By Dan Hinmon, MCSMN Director DanHinmon

Share your most exciting, innovative and successful programs, campaigns, and best practices at the 2018 Mayo Clinic Social Media Network Annual Conference. The conference will be held November 14 and 15, 2018, in Jacksonville, Florida. We invite submissions for: Keynote speakers Case study presentations Hands-on workshops Keynote speakers should present fresh, innovative ideas that inspire and […]

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Tags: #MCSMN, 2018 Annual Conference, Jacksonville, Mayo Clinic, Social Media


November 7, 2017

Celebrating 10 Years of Mayo Clinic on Facebook

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Ten years ago today Facebook officially welcomed organizations and businesses to participate, and Mayo Clinic joined on Day One: November 7, 2007. As manager of our media relations team, I was personally involved on Facebook for several months and had been writing about it enthusiastically on my blog. In fact, even when groups were the […]

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Tags: #MayoClinicDNA, Mayo Clinic


October 26, 2017

Facebook Feature: From Targeting to Preferred Audience

By MakalaArce MakalaArce

Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here’s what you need to know about the change from Targeting to Preferred Audience. Formerly, Facebook […]

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Tags: audience optimization, Facebook, interest tag, Makala Arce, Mayo Clinic, pathology case, preferred audience, Social Media, targeting


August 16, 2017

Using Social Media in Academic Promotion

By Daniel Cabrera, M.D. cabreraerdr

During 2016 Mayo Clinic’s Academic Appointments and Promotions Committee began using Social Media scholarship as part of their metrics for promotion. This was based on the recognition of the increasing importance of social media for patient care and engagement, outreach, research and medical education. We announced this innovative concept in our blog, which led to […]

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Tags: Academic Advancement, Digital Scholarship, Mayo Clinic


July 5, 2017

Repurposing Top Performing Tweets

By MakalaArce MakalaArce

About a month ago I set out to share some insights from our Q1 metrics with the following blogposts: Best Performing Post Types on Facebook and Twitter Successful Posts Despite Few Likes, Comments, and Shares Making Social Media Referral Metrics Actionable This final post of my metrics series highlights a high-impact strategy you can begin applying today: […]

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Tags: Makala Arce, Mayo Clinic, repurpose, tweets, Twitter


June 12, 2017

Livestream from the exam room: Navigating patient privacy and new technology

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. In some situations, this technology is […]

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Tags: Facebook Live, livestream, Mayo Clinic, Offenbacher, patient privacy, Periscope, Social Media, social media policy, YouTube, YouTube Live


June 9, 2017

Making Social Media Referral Metrics Actionable

By MakalaArce MakalaArce

Examining referral traffic metrics can be greatly beneficial if you use them to review and adjust your activities. In a word, they need to be actionable. And to adjust effectively, you first need a clear understanding of your strategy and objectives. One of our key objectives is to increase traffic to our website, MayoClinic.org. Using Google Analytics, our […]

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Tags: Google Analytics, Makala Arce, Mayo Clinic, metrics, referral traffic, referrals


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