Items Tagged ‘Mayo Clinic’

August 16th, 2017

Using Social Media in Academic Promotion

By Daniel Cabrera, M.D. cabreraerdr

During 2016 Mayo Clinic’s Academic Appointments and Promotions Committee began using Social Media scholarship as part of their metrics for promotion. This was based on the recognition of the increasing importance of social media for patient care and engagement, outreach, research and medical education. We announced this innovative concept in our blog, which led to […]

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Tags: Academic Advancement, Digital Scholarship, Mayo Clinic


July 5th, 2017

Repurposing Top Performing Tweets

By MakalaArce MakalaArce

About a month ago I set out to share some insights from our Q1 metrics with the following blogposts: Best Performing Post Types on Facebook and Twitter Successful Posts Despite Few Likes, Comments, and Shares Making Social Media Referral Metrics Actionable This final post of my metrics series highlights a high-impact strategy you can begin applying today: […]

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Tags: Makala Arce, Mayo Clinic, repurpose, tweets, Twitter


June 12th, 2017

Livestream from the exam room: Navigating patient privacy and new technology

By Taryn Offenbacher, Communications Specialist toffenbacher

 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. In some situations, this technology is […]

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Tags: Facebook Live, livestream, Mayo Clinic, Offenbacher, patient privacy, Periscope, Social Media, social media policy, YouTube, YouTube Live


June 9th, 2017

Making Social Media Referral Metrics Actionable

By MakalaArce MakalaArce

Examining referral traffic metrics can be greatly beneficial if you use them to review and adjust your activities. In a word, they need to be actionable. And to adjust effectively, you first need a clear understanding of your strategy and objectives. One of our key objectives is to increase traffic to our website, MayoClinic.org. Using Google Analytics, our […]

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Tags: Google Analytics, Makala Arce, Mayo Clinic, metrics, referral traffic, referrals


June 2nd, 2017

Successful Posts Despite Few Likes, Comments, and Shares

By MakalaArce MakalaArce

Often times Facebook likes, comments, and shares are given more weight than click-throughs when determining a post’s success or lack thereof. For those using a social media management system or specific analytics software, engagements are sometimes even explicitly defined as merely: likes + comments + shares. Unfortunately, in those cases, many people don’t know to […]

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Tags: Analytics, Clicks, Data, Engagements, Facebook, Makala Arce, Mayo Clinic, Measurement, metrics


May 3rd, 2017

Best Performing Post Types on Facebook and Twitter

By MakalaArce MakalaArce

The idea for this blogpost came from Kevin Fonger’s comment on my recent blogpost, How often should we post on Facebook? He asked whether we had measured which post types performed best during our limited Facebook study. We actually measure post type metrics on a quarterly basis to determine how they impact total engagements, which are […]

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Tags: Facebook, Makala Arce, Mayo Clinic, metrics, Post Types, Social Media, Twitter


April 24th, 2017

Social Media is a New Frontier and Always Will Be and Other Lessons from the Social Media Marketing World Conference

By Taryn Offenbacher, Communications Specialist toffenbacher

I love attending conferences as much as the next guy. Large, cold auditoriums, hit-or-miss breakout sessions, forced networking, the hope that you’ll leave with a new idea or two to suggest to the team or impress the boss. You know the drill. However, this was not the regular drill. Last month, I attended Social Media […]

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Tags: AI, bots, Mayo Clinic, Offenbacher, Social Media Examiner, Social Media Marketing World 2017, video


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