Mayo Clinic

Share your most exciting, innovative and successful programs, campaigns, and best practices at the 2018 Mayo Clinic Social Media Network Annual Conference. The conference will be held November 14 and 15, 2018, in Jacksonville, Florida. We invite submissions for:
  • Keynote speakers
  • Case study presentations
  • Hands-on [...]
By Dan Hinmon, MCSMN Director • January 23, 2018
Ten years ago today Facebook officially welcomed organizations and businesses to participate, and Mayo Clinic joined on Day One: November 7, 2007. As manager of our media relations team, I was personally involved on Facebook for several months and had been writing about it enthusiastically on [...]
By Lee Aase • November 7, 2017
Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here's what you need to know about the change from Targeting [...]
By MakalaArce • October 26, 2017
During 2016 Mayo Clinic’s Academic Appointments and Promotions Committee began using Social Media scholarship as part of their metrics for promotion. This was based on the recognition of the increasing importance of social media for patient care and engagement, outreach, research and medical education. We announced this innovative concept [...]
By Daniel Cabrera • August 16, 2017
About a month ago I set out to share some insights from our Q1 metrics with the following blogposts: This final [...]
By MakalaArce • July 5, 2017
 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. [...]
By Taryn Offenbacher, Senior Communications Specialist • June 12, 2017
Examining referral traffic metrics can be greatly beneficial if you use them to review and adjust your activities. In a word, they need to be actionable. And to adjust effectively, you first need a clear understanding of your strategy and objectives. One of our key objectives is to increase [...]
By MakalaArce • June 9, 2017