Mayo Clinic history

Communication via the massive reader, listener, and viewer networks provided through mass media has been second only to Word of Mouth in establishing and enhancing Mayo Clinic's reputation among patients and potential patients. And of course, Mass Media stories have also fueled Word of Mouth, as consumers discuss [...]
By Lee Aase • January 12, 2018
The #MayoClinicDNA metaphor of Mayo Clinic's essence includes the "base pair" building blocks of Teamwork, Altruism, Progress, and Stewardship (TAPS) that form two unifying strands. Last week we examined the first of those strands, the revolutionary patient-centered organization. Today we'll start unwinding [...]
By Lee Aase • November 30, 2017