Items Tagged ‘Mayo Clinic history’

January 12, 2018

Networked Communication in Mayo Clinic’s DNA: Mass Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Communication via the massive reader, listener, and viewer networks provided through mass media has been second only to Word of Mouth in establishing and enhancing Mayo Clinic’s reputation among patients and potential patients. And of course, Mass Media stories have also fueled Word of Mouth, as consumers discuss stories they’ve read, heard, or viewed with their family and […]

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Tags: #MayoClinicDNA, mass media, Mayo Clinic history, The Doctors Mayo


November 30, 2017

Networked Communication: Enabling Mayo Clinic to Scale

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

The #MayoClinicDNA metaphor of Mayo Clinic’s essence includes the “base pair” building blocks of Teamwork, Altruism, Progress, and Stewardship (TAPS) that form two unifying strands. Last week we examined the first of those strands, the revolutionary patient-centered organization. Today we’ll start unwinding the second strand, Networked Communication, and how it has enabled a practice that […]

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Tags: #MayoClinicDNA, Epic, Internal communication, Mayo Clinic history, Plummer


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