Items Tagged ‘mass media’

January 12, 2018

Networked Communication in Mayo Clinic’s DNA: Mass Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Communication via the massive reader, listener, and viewer networks provided through mass media has been second only to Word of Mouth in establishing and enhancing Mayo Clinic’s reputation among patients and potential patients. And of course, Mass Media stories have also fueled Word of Mouth, as consumers discuss stories they’ve read, heard, or viewed with their family and […]

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Tags: #MayoClinicDNA, mass media, Mayo Clinic history, The Doctors Mayo

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