Items Tagged ‘marketing’

March 28, 2018

2018 Advertising Features Explained

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

There are a lot of options to choose when you embark on social media advertising. We’re not even talking about Facebook vs. LinkedIn (though we wrote a blog post on that, too) but the countless options within each platform. To help navigate the basics, Cindy Elliott, a Senior Marketing Specialist on our team, offered some guidance, which we […]

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Tags: advertising, digital ads, Facebook, Instagram, marketing


March 8, 2018

Ten Keys To Creating Viral Content For Your Next Campaign

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  In previous posts, I shared a process for conducting a social media audit, advice on getting to know your audience better,  a […]

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Tags: content marketing, Content strategy, marketing, viral


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