Makala Arce

Last week the Mayo Clinic Social Media Network Residency and Annual Conference was held 11/13-11/15. I am pulling Twitter metrics of the #MCSMN hashtag including one day before and one day after. As a reminder, if you register your health care event hashtag on Symplur in advance, you are [...]
By MakalaArce • November 21, 2018
For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It [...]
By MakalaArce • November 19, 2018
A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the [...]
By MakalaArce • October 26, 2018
Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be [...]
By MakalaArce • October 12, 2018
Over the last few months, have you been missing the ability to edit the metadata brought over when posting a link to Facebook? This has been a challenge for many brands, and Facebook rolled out a work-around for brand links called Domain Verification. You are able to claim [...]
By MakalaArce • December 20, 2017
We need a lot of content. We publish about 15 Twitter and 10 Facebook posts per day on our primary, enterprise Mayo Clinic accounts. Our post ideas often come from news releases, media hits, patient stories, and information from Mayo Clinic colleagues. To supplement these posts, we use data from [...]
By MakalaArce • December 19, 2017
As you may have heard, the Mayo Clinic Social Media Network Annual Conference sold out a month in advance! Along with other communications methods, we advertised the event on Facebook, Google AdWords, LinkedIn, and Twitter. For the past several years, we used social media advertising for events. [...]
By MakalaArce • November 29, 2017