Items Tagged ‘Makala Arce’

November 21, 2018

2018 Residency & Annual Conference Tweets by the Numbers

By MakalaArce MakalaArce

Last week the Mayo Clinic Social Media Network Residency and Annual Conference was held 11/13-11/15. I am pulling Twitter metrics of the #MCSMN hashtag including one day before and one day after. As a reminder, if you register your health care event hashtag on Symplur in advance, you are able to pull a transcript of […]

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Tags: #MCSMN, Annual Conference, Makala Arce, metrics, Numbers, tweets, Twitter


November 19, 2018

6 Head-to-Head Annual Conference Advertising Comparisons

By MakalaArce MakalaArce

For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It will be less big picture and instead show […]

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Tags: advertising, Facebook, LinkedIn, Makala Arce, metrics, Susannah Fox, Twitter


October 26, 2018

Including Links in the Text of Facebook Article Posts

By MakalaArce MakalaArce

A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the article. Would they benefit from […]

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Tags: Clicks, Facebook, link, Makala Arce, metrics, text


October 12, 2018

Narrowing Facebook Audience Can Increase Costs

By MakalaArce MakalaArce

Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be paying more to do so […]

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Tags: advertisements, advertising, audience, boost, click, cost, Facebook, Makala Arce, metrics, reach, share



December 19, 2017

Using Metrics to Gather Content Ideas from Users

By MakalaArce MakalaArce

We need a lot of content. We publish about 15 Twitter and 10 Facebook posts per day on our primary, enterprise Mayo Clinic accounts. Our post ideas often come from news releases, media hits, patient stories, and information from Mayo Clinic colleagues. To supplement these posts, we use data from two different sources to identify content […]

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Tags: bit.ly, Facebook, Google Analytics, Makala Arce, metrics, search terms, Twitter


November 29, 2017

8 Social Media Advertising Tips from 2017 Annual Conference Analysis

By MakalaArce MakalaArce

As you may have heard, the Mayo Clinic Social Media Network Annual Conference sold out a month in advance! Along with other communications methods, we advertised the event on Facebook, Google AdWords, LinkedIn, and Twitter. For the past several years, we used social media advertising for events. I published “Demonstrating ROI of Social Media Ads […]

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Tags: ad, ads, advertising, Facebook, Google AdWords, LinkedIn, Makala Arce, Social Media, Twitter


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