Items Tagged ‘LinkedIn’

November 19, 2018

6 Head-to-Head Annual Conference Advertising Comparisons

By MakalaArce MakalaArce

For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It will be less big picture and instead show […]

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Tags: advertising, Facebook, LinkedIn, Makala Arce, metrics, Susannah Fox, Twitter

July 25, 2018

Create an employee advocacy program on LinkedIn. It’s like increasing your marketing staff.

By Beth Granger beg9040

If you aren’t using employee advocacy on social media as a way to engage and spread the message about the work being done at your organization, you are missing a big opportunity. Studies show that word-of-mouth is more trusted than other forms of marketing or advertising. Your physicians and staff are already on social media, […]

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Tags: Ambassadors, Annual Conference, Beth Granger, LinkedIn

November 29, 2017

8 Social Media Advertising Tips from 2017 Annual Conference Analysis

By MakalaArce MakalaArce

As you may have heard, the Mayo Clinic Social Media Network Annual Conference sold out a month in advance! Along with other communications methods, we advertised the event on Facebook, Google AdWords, LinkedIn, and Twitter. For the past several years, we used social media advertising for events. I published “Demonstrating ROI of Social Media Ads […]

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Tags: ad, ads, advertising, Facebook, Google AdWords, LinkedIn, Makala Arce, Social Media, Twitter

November 22, 2017

How to Spend One Hour, Once a Year on Social Media

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

On November 16, Dr. Farris Timimi, Medical Director of #MCSMN, joined Dr. John Nosewothy, President and CEO of Mayo Clinic, to discuss social media at Mayo Clinic during Morning Rounds.  Speaking to an audience of busy physicians, he explained why and how they should spend at least one hour, once a year on social media. […]

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Tags: Doximity, LinkedIn, Social Media, thought leadership, Twitter

October 11, 2017

11 Tips for Maximizing Your LinkedIn Professional Branding You Need to Know Now

By Beth Granger beg9040

Healthcare professionals should be using LinkedIn as part of their professional branding and thought leadership activities. It is powerful because it is content you control. LinkedIn changes its interface and features frequently, and doesn’t always announce it. People sometimes get a bit freaked out when they log in and it looks different than the day […]

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Tags: LinkedIn

June 15, 2017

Finding Time (and Content) for Social Media Sharing

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

Using social media effectively can help you establish yourself as a thought leader while also promoting your organization. But getting started and staying active on social media can be daunting. In this post I’ll show you how you can spend just 30 minutes each week curating content and have at least one post per day on the […]

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Tags: Facebook, LinkedIn, Sharing Mayo Clinic, Twitter

January 10, 2017

How to Create a LinkedIn Showcase Page

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

LinkedIn Showcase Pages are an extension of a company’s primary LinkedIn Page and enable brands to highlight aspects of the company, including products, initiatives or a business unit. A Showcase Page will appear as a child page under a company’s primary LinkedIn Page. Designed to allow brands to build relationships with targeted audiences, content customization […]

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Tags: LinkedIn, Showcase Page

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