Beth Granger will present "Boosting Your Personal Professional Brand Using LinkedIn" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Beth and other expert speakers, please join us!

Some people still think of LinkedIn as a place to go only if you are [...]

By Beth Granger • August 20, 2019
For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It [...]
By MakalaArce • November 19, 2018
If you aren’t using employee advocacy on social media as a way to engage and spread the message about the work being done at your organization, you are missing a big opportunity. Studies show that word-of-mouth is more trusted than other forms of marketing or advertising. Your physicians and [...]
By Beth Granger • July 25, 2018
As you may have heard, the Mayo Clinic Social Media Network Annual Conference sold out a month in advance! Along with other communications methods, we advertised the event on Facebook, Google AdWords, LinkedIn, and Twitter. For the past several years, we used social media advertising for events. [...]
By MakalaArce • November 29, 2017
On November 16, Dr. Farris Timimi, Medical Director of #MCSMN, joined Dr. John Nosewothy, President and CEO of Mayo Clinic, to discuss social media at Mayo Clinic during Morning Rounds.  Speaking to an audience of busy physicians, he explained why and how they should spend at least one hour, once [...]
By Taryn Offenbacher, Senior Communications Specialist • November 22, 2017
Healthcare professionals should be using LinkedIn as part of their professional branding and thought leadership activities. It is powerful because it is content you control. LinkedIn changes its interface and features frequently, and doesn't always announce it. People sometimes get a bit freaked out when they [...]
By Beth Granger • October 11, 2017
Using social media effectively can help you establish yourself as a thought leader while also promoting your organization. But getting started and staying active on social media can be daunting. In this post I’ll show you how you can spend just 30 minutes each week curating content and have [...]
By Audrey Laine Seymour • June 15, 2017