Items Tagged ‘issues management’

April 11, 2017

How Will Your Audience Receive Your Campaign? Real Life Perspectives From A Patient and A Provider

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In 2014, Monroe Carell Jr. Children’s Hospital at Vanderbilt released an ad campaign that tugged at the heartstrings of parents and inspired confidence in their brand. It would eventually be featured on traditional and social media and win multiple advertising awards. It also brought together two members of the External Advisory Board of the Mayo Clinic […]

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Tags: advertising, clinical trials, issues management


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