Items Tagged ‘Instagram’

May 1, 2019

How to Host an Instagram Q&A Story

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

500 million people use Stories every day and a third of the most viewed Stories are created by businesses. Last month, we hosted an Instagram Story Q&A live from the American Association of Neurological Surgeons annual meeting. Each year, dozens of Mayo Clinic neurosurgery experts convene for this annual conference–making it a prime opportunity to […]

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Tags: Instagram, Instagram stories


June 11, 2018

If you Missed Social Media Residency, You Missed This…

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Social Media Residency is a swift one-day journey through social media. We talk strategy, what’s new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the entire event to offer support, guidance, and answers. […]

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Tags: Instagram, podcasts, residency, YouTube


March 28, 2018

2018 Advertising Features Explained

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

There are a lot of options to choose when you embark on social media advertising. We’re not even talking about Facebook vs. LinkedIn (though we wrote a blog post on that, too) but the countless options within each platform. To help navigate the basics, Cindy Elliott, a Senior Marketing Specialist on our team, offered some guidance, which we […]

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Tags: advertising, digital ads, Facebook, Instagram, marketing


January 23, 2018

How to Use Analytics to Create a Sustainable Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In the webinar “4 Steps to Creating a Sustainable Content Calendar” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. Step 1: Review Analytics We started with analytics because these metrics will help you identify what worked, what didn’t, and where to invest your […]

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Tags: content calendar, content marketing, editorial calendar, Facebook, Instagram, Twitter


December 28, 2017

Small Steps, Big Results: Inspiration from the 2017 Annual Conference

By Kimberly Dorris KimberlyGDATF

I took one last scroll through my Twitter feed on my way to the MCSMN Conference and Social Media Residency, and a spot-on quote from the Center for Coping (@centerforcoping) caught my eye: “Anxiety happens when you think you have to figure out everything all at once. Breathe. You’re strong. You got this. Take it […]

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Tags: Annual Conference, content marketing, Facebook, Instagram, social strategy, Twitter


November 27, 2017

Cyber Monday: Part 2

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Cyber Monday. The cool younger cousin to Black Friday, Small Business Saturday, and GivingTuesday. If you missed Part 1 of this series, check it out. Audrey Laine explores all of the Amazon shopping features. In this segment, we’re going to look at buyable pins and Instagram stories. Instagram Stories Instagram stories are an ideal format […]

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Tags: buyable pins, Cyber Monday, Instagram, Instagram stories, Pinterest, Social Media


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