Instagram

We asked Sue B. Zimmerman, an Instagram expert who teaches small business owners how to create powerful marketing strategies, to share who she's following, common mistakes businesses make, and top hacks.

Learn more from Sue B. and other experts at the Mayo Clinic Social Media Network

By Taryn Offenbacher, Senior Communications Specialist • July 2, 2019
500 million people use Stories every day and a third of the most viewed Stories are created by businesses.

Last month, we hosted an Instagram Story Q&A live from the [...]

By Taryn Offenbacher, Senior Communications Specialist • May 1, 2019
Social Media Residency is a swift one-day journey through social media. We talk strategy, what's new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the [...]
By Taryn Offenbacher, Senior Communications Specialist • June 11, 2018
There are a lot of options to choose when you embark on social media advertising. We're not even talking about Facebook vs. LinkedIn (though we wrote a blog post on that, too) but the countless options within each platform. To help navigate the basics, Cindy Elliott, a Senior Marketing [...]
By Taryn Offenbacher, Senior Communications Specialist • March 28, 2018
In the webinar “4 Steps to Creating a Sustainable Content Calendar” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. Step 1: Review Analytics We started with analytics because these metrics will help you identify what [...]
By Taryn Offenbacher, Senior Communications Specialist • January 23, 2018
I took one last scroll through my Twitter feed on my way to the MCSMN Conference and Social Media Residency, and a spot-on quote from the Center for Coping (@centerforcoping) caught my eye: “Anxiety happens when you think you have to figure out everything all at once. Breathe. You’re strong. [...]
By Kimberly Dorris • December 28, 2017
Cyber Monday. The cool younger cousin to Black Friday, Small Business Saturday, and GivingTuesday. If you missed Part 1 of this series, check it out. Audrey Laine explores all of the Amazon shopping features. In this segment, we’re going to look at buyable pins and Instagram stories. [...]
By Taryn Offenbacher, Senior Communications Specialist • November 27, 2017