Items Tagged ‘Google Analytics’

February 23, 2018

How to Conduct a Social Media Audit

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact. Every good plan starts with an assessment of your current situation. Particularly if you’re working on a small team with tight budgets […]

View full entry

Tags: campaign, Facebook, Google Analytics, social media audit, Twitter


December 19, 2017

Using Metrics to Gather Content Ideas from Users

By MakalaArce MakalaArce

We need a lot of content. We publish about 15 Twitter and 10 Facebook posts per day on our primary, enterprise Mayo Clinic accounts. Our post ideas often come from news releases, media hits, patient stories, and information from Mayo Clinic colleagues. To supplement these posts, we use data from two different sources to identify content […]

View full entry

Tags: bit.ly, Facebook, Google Analytics, Makala Arce, metrics, search terms, Twitter


June 9, 2017

Making Social Media Referral Metrics Actionable

By MakalaArce MakalaArce

Examining referral traffic metrics can be greatly beneficial if you use them to review and adjust your activities. In a word, they need to be actionable. And to adjust effectively, you first need a clear understanding of your strategy and objectives. One of our key objectives is to increase traffic to our website, MayoClinic.org. Using Google Analytics, our […]

View full entry

Tags: Google Analytics, Makala Arce, Mayo Clinic, metrics, referral traffic, referrals


© Mayo Clinic Social Media Network. All Rights Reserved.