Items Tagged ‘FTC’

September 6, 2016

Capturing Patient Reviews and Pesky Regulatory Details (Part 1)

By Jeff Segal jeffsegal

Online reviews have changed the consumer landscape in influencing buying decisions. Healthcare is affected by the same dynamic. Healthcare marketing departments have embraced online patient reviews as the next new thing. Such reviews provide valuable information for quality control, marketing, public relations, and risk management. A Marketing Department’s mission often collides with the Legal and […]

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Tags: FTC, Ratings, Reviews

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