Items Tagged ‘Facebook’

May 3, 2017

Best Performing Post Types on Facebook and Twitter

By MakalaArce MakalaArce

The idea for this blogpost came from Kevin Fonger’s comment on my recent blogpost, How often should we post on Facebook? He asked whether we had measured which post types performed best during our limited Facebook study. We actually measure post type metrics on a quarterly basis to determine how they impact total engagements, which are […]

View full entry

Tags: Facebook, Makala Arce, Mayo Clinic, metrics, Post Types, Social Media, Twitter


April 13, 2017

How often should we post on Facebook?

By MakalaArce MakalaArce

Whether an organization posts to its Facebook page once per month or once per hour, that post frequency will affect subsequent account engagement or lack thereof. What’s the “right” frequency? It might be higher than you think. A subset of our Social and Digital Innovation team set up a study to examine optimal post frequency on our enterprise […]

View full entry

Tags: Facebook, metrics, Post Frequency


April 10, 2017

Webinar: Physicians, Patients & Rare Diseases on Social Media

By Dan Hinmon, MCSMN Director DanHinmon

On July 26, 2016, we hosted a webinar with Dr. Joseph Dearani, chair of the Division of Cardiovascular Surgery at Mayo Clinic, and a patient, Cynthia Burstein Waldman. Although our webinars are generally limited to premium members, we open three webinars each year to basic members and the public as well. This webinar was one of the […]

View full entry

Tags: Cynthia Burstein Waldman, Dr. Joseph Dearani, Facebook, Lee Aase, rare diseases, webinar


February 2, 2017

Member Conference Call: Responding to Facebook Reviews

By Dan Hinmon, MCSMN Director DanHinmon

Join us for a premium member conference call on Thursday, February 9, at 1 p.m. CST. A recent Mayo Clinic Social Media Network (MCSMN) discussion about responding to Facebook reviews generated lots of comments. Kristen Mees, communications coordinator at St. Elizabeth Healthcare (Kentucky), started the ball rolling and is willing to continue sharing on a member conference […]

View full entry

Tags: Facebook


January 17, 2017

A Year-Long Social Celebration

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Halloween this year will be the 500th anniversary of an important day in social networking and viral communications history. A week later, we’ll celebrate a less momentous milestone in Mayo Clinic’s social media history. On Oct. 31, 1517, Martin Luther nailed his Disputation on the Power and Efficacy of Indulgences to the church door in […]

View full entry

Tags: #MayoClinicDNA, Facebook, Martin Luther, Mayo Clinic's Double Helix


December 29, 2016

Member Conference Call: Are You Considering Consolidating Your Facebook Pages?

By Dan Hinmon, MCSMN Director DanHinmon

Join us for a premium member conference call on Thursday, January 12, at 2 p.m. CST. A recent MCSMN discussion about night and weekend coverage generated other ideas about consolidating Facebook pages. Jeremy Jensen, electronic communications manager for Mayo Clinic Health System (MCHS), offered to explain how his team navigated consolidating eight Facebook pages into one. We’re taking him […]

View full entry

Tags: Facebook, Member Conference Calls


July 1, 2016

How Facebook Groups Help Patients Prepare for Medical Encounters

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In an earlier post we featured video from Mayo Clinic Cardiac Surgeon Joseph Dearani, M.D., discussion how he has used Facebook pages to provide helpful resources for patients and families considering heart surgery for rare congenital heart defects. In Part II below, Dr. Dearani discusses how private Facebook groups and other online forums prepare parents […]

View full entry

Tags: Dr. Joseph Dearani, Facebook


© Mayo Clinic Social Media Network. All Rights Reserved.